Social Media Account Director

The Account Director, Social Media is the go-to expert in all things social media and the ultimate brand champion and program lead for a dedicated global skincare client, across five core brands focusing on the US market. The Account Director is the senior person on an account and is responsible for working with key client contacts, team members and the integrated agency team (IAT) to oversee the social media, strategic and operational direction in order to deliver program excellence. This includes gaining a clear understanding of the client needs and objectives, and delivering exceptional quality strategy, industry insights, program oversight, results and recommendations to meet and exceed client goals. Additionally, the Account Director is responsible for the overall financial performance of the account(s) and ensuring budgeted profit is achieved.

JOB QUALIFICATIONS

• Minimum 7+ years in digital, social media and/or advertising across B2B and B2C companies, with a focus on FMCG and the beauty industry

• 5+ years of experience in Account Management

• Bachelors and/or post-graduate degree in Communications, Advertising, Media Studies or a related field (a combination of education and experience can be substituted)

• Experience successfully managing projects and growing relationships with enterprise-level clients, and working with cross-functional teams and agency partners

• Knowledgeable and passionate about current communications, social and content marketing trends

• In-depth knowledge and understanding of social media and content marketing trends and best practices, with a passion for creating meaningful, relevant, and effective content that lives on these channels

• Experience developing strategic recommendations/proposals for social media and digital activations (paid/organic) and KPIs to effectively measure success

• Proven experience accurately reporting, analyzing and presenting numbers and metrics

• Proficient in social measurement and listening tools (ex. Meltwater/Sysomos, Sprout Social, Brandwatch, Sprinklr, Hootsuite, native platform business/ad managers, etc.) and paid social media advertising on Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, Tik Tok, Google Analytics/AdWords

• Superior attention to detail and organizational skills with the ability to deliver high quality work, multi-task and project manage/manage deadlines, and delegate tasks with ease

• Experience with leveraging Project Management technology

• Experience with the billing cycle from invoice generation to accounts receivables

• Demonstrate ownership and management of one or more P&Ls

• Exceptional written and verbal communication

• Effectively presents ideas and recommendations to internal team and to external clients with the ability to generate interest and excitement

• Proven experience effectively mentoring and overseeing the work of fellow account team members; can motivate and lead a team

• Solution-oriented with a strategic mindset

• Team player, able to work collaboratively cross-department and communicate with senior leadership

• Exceptionally results-driven, responsible and accountable

• Ability to actively listen and liaise with clients in a professional manner, takes pride in exceptional customer service

• Active participant and leader in team settings including client working sessions, internal brainstorming and training

• Google AdWords Certification is a bonus

• Strong knowledge in Microsoft Office 365 tools such as (but not limited to) Word, Excel and PowerPoint, OneDrive, Microsoft Teams

JOB DUTIES

(* denotes an “essential function”)

• Oversee one or more account team

• Manage the team to ensure the delivery of BAU operational excellence

• Provide mentorship, coaching and leadership for Social Media Community Managers on account team

• Manage the client relationship and identify opportunities to develop the account

• Ensure the achievement of budgeted profit

• Directly responsible for account P&L. Analyze on a line by line where time is being spent on the account.

• Be the senior point of contact for the client and agency partners

• Work cross-functionally with internal and external teams to support program delivery

• *Ensure regular communication with clients and IAT

• *Participate in status and brainstorm meetings with the IAT, client and internal teams

• *Plan yearly scope of work/budget with the client to discuss client relationship, performance, budget, forecasting and new strategic initiatives.

• *Develop and oversee the implementation of integrated always-on organic social media strategies and program KPIs from start to completion

• *Ensure the flawless execution of brand social media programs by championing exceptional quality in every aspect of program delivery and internal/external communication, including close collaboration with Social Media Community Managers and ensuring program KPIs are being met and exceeded

• *Demonstrate effective knowledge of social media innovations, technology/digital trends and target consumers to bring forward industry insights and trends on a regular basis

• *Regularly review, evaluate and report on client social media analytics and performance to continuously improve results and meet program KPIs

• *Lead effective budget development, revenue tracking and invoicing as per company protocol

• *Provide quotes. Build and expand client pricing schedules to align with client support requirements

• *As a more seasoned member of the team, may support departmental initiatives which could include:

− Supporting team development, learning, mentorship and training of new team members

− Acting as a trusted resource for the team on social media/digital advertising best practices and strategic recommendations

− Updating internal resources and training materials

• *Think strategically and anticipate problems and opportunities

• *Coordinate with necessary third-party agencies/vendors to carry out customer strategies on time and budget

• Train the client on how to use internal Tag systems as required

• Provide input, along with manager's support, for Quarterly Business Review (QBR) content

• Identify opportunities to support the business in other areas of the company

Take part in the Client Feedback Program to monitor

At Tag, our people make us exceptional. If you believe that the combination of different ideas, experiences, backgrounds and skillsets create a great place to work, then you belong here. We believe it and even our clients tell us that it is the creativity, flexibility and drive of our diverse workforce that sets us apart.

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers. We have a dedicated team working every day to make Tag a place where everyone feels welcome, supported and appreciated. We back this up with consistent training, mentorships opportunities, open discussion forums, paid volunteer days, events and partnerships.

Life is a great balancing act. Work should be fun, and you should be celebrated. Here, you will work alongside some of the most innovative and creative minds in the industry, with some of the most influential brands across sectors, to bring creative ideas to life and to positively influence the way our clients communicate with their customers. You have access to the tools, technology and people who are on the forefront of creativity in the marketing space, with work that wins awards and earns recognition.

It is the policy of Tag to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.