Lancôme Sales Department

Sales and Training Coordinator, Sephora

Position Title: Sales and Training Coordinator (STC), Sephora

Reporting To: Lancôme Sales and Training Executive

Direct Reports: None

Position Objective: To achieve retail sales goals and build a loyal clientele through skincare consultation and makeup demonstration. To maintain makeup artistry leadership and knowledge, and foster brand loyalty. Ensure all merchandising updates are executed and inventory levels are in place to support growth at store level.

% Of Time in Field: Large Majority of time spent in the field, with the schedule to be determined based upon business needs by the STE/RSD.

Responsibilities:

Training and development

• Work closely with STE and CERE team to ensure that training standards are being met.
• Actively plan, execute, and follow-up on new hire training using the Lancôme onboarding program
• Develop, motivate and train Beauty Advisor through role play and in-store coaching
• Teach BA how to maximize productivity by developing selling skills, customer service skills, booking events, mastering makeup application skills and product demonstration
• Lead and execute Virtual Events as needs of the business dictate.
• Work with Beauty Advisor to help increase sales by making sure s/he is fulfilling all the responsibilities as a BA
• Empower Beauty Advisor in improving their selling skills through coaching of the DBR system; tracking of weekly productivity versus goal, AUS, and IPT.

Makeup demonstration and skincare consultation in-store training

• Increase productivity by showing link items during all transactions and training BAs to do the same.
• Maximize demonstration, artistry and selling techniques on a daily basis.
• Create an event-driven atmosphere by always seating customers and demonstrate Lancôme products, to the extent possible.
• Coach and lead techniques to help attract traffic and new clients to the counter.

Special event execution

• Set up and execute all major launches, as well as national and regional makeup artist events. As the business needs may dictate, these events may be in store, virtual or a hybrid approach.
• Tracking and timely recapping of event statistics to STE and store management.

Communication/Content Creation

• Daily communication with STE regarding business performance, coaching efforts, and education opportunities.
• Create Digital Content 1-2x per week to be used socially or on Product Detail Page/media
• Communication with store management regarding staff performance/feedback as needed.
• Local influencer and “outsourcing” networking 1-2x per month

Product knowledge

• Must assist retail partners in executing brand training within the retailer parameters.
• Ensure that BA’s leverage Social media/digital assets to drive retail sa
• Friendly acknowledgement of every customer within a few seconds.
• Continue self-study of the latest makeup artistry techniques.
• Must complete all Lancôme seminars themselves and advocate for participation from as many BAs and MBBAs as possible.
• Actively listen to customers’ questions and requests.
• Customer service In-Store Role Model
• Consistently coach BA’s on clientele follow-up and use of retailer client systems.
• Adhere to hygiene and image guidelines.
• Maintain an awareness of the competitors’ key products and trends.

Requirements:

• Social content creation expertise (Engaging & Inspiring social media presence)
• Sephora in-store selling experience (highly transactional, knowledge of key competitors/trends)
• Good communication and organization skills
• Evening experience (setup, execution, logistics, etc)
• Ability to train in the Sephora way (bite size, easy to understand)
• Formal beauty/makeup trade school training, cosmetic industry experience or similar is preferred.
• Makeup Artistry experience required
• Self-motivated, results-oriented, creative thinker
• Experience in motivating and training sales staff
• High school diploma required-Bachelor’s degree preferred.

Budgets

• Manage and adhere to all freelance and travel budgets
• Adhere to all company rules and regulations pertaining to T&E

Compensation:

• Company car
• Salary + Bonus based on company performance

Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.