Director, Global Lifestyle Brands (Remote Opportunity)

Organization- Hyatt Corporate Office, Chicago

Summary

The Opportunity

Are you a brand-builder, who’s passionate about culture? Do you wake up trying to come up with the next new trend or viral moment, just for fun? Do you live and breathe luxury—the kind that’s not defined (nor constrained) by price point but fueled by truly genuine and personalized experiences, grounded in care?

Hyatt’s global lifestyle and luxury brand team is in search of a passion-led, creatively inspired storyteller and experience-maker, who will serve as a global steward of its lifestyle brands.

Reporting to the VP and Global Brand Leader, Lifestyle and Luxury, the Director is deeply immersed in the lifestyle and cultural trends and experiences, inspired by cross-functional collaboration, and more simply, likes to get stuff done and do great work.

You’ll join a hardworking team that’s agile and creative, asks “why not?” more than “why?”, and leads with empathy, authenticity, and inclusion.

You will be part of a team that is passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections across the organization with stakeholders, colleagues, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care For Our People

Our purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match
• Flexible work schedule and location
• Annual allotment of free hotel stays at Hyatt hotels globally
• Work-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center

Our Commitment to Diversity, Equity, and Inclusion

Our success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.

Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.

Who You Are

As our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

The Director, of Lifestyle Brands leads the ongoing strategic positioning and experience development of Hyatt’s Lifestyle portfolio. This role will design, build the business case for, and oversee cross-functional implementation of global brand standards and experiences. Working with senior stakeholders across the enterprise, the Director, of Lifestyle Brands will identify, solve, and act upon opportunities that increase brand affinity and brand health and drive global consistency.

With a heavy focus on amplifying and maintaining global brand relevance and differentiation, the Director of Lifestyle Brands will help guide and collaborate with brilliant teams around the world—from Design and Operations to Communications and Consumer Insights—to develop and shape our brands in a way that is relevant to today’s culturally connected guests and offers unique, meaningful experiences in this highly competitive and growing segment.

This position will report to the Vice President, Global Brands, Lifestyle & Luxury

• Proactively monitor and understand global consumer sentiment, competitive set + landscape, lifestyle + cultural trends, and aspirational brands outside of hospitality to assess competitive position, build on brand strengths, and innovate in the lifestyle space
• Steward of the lifestyle brands that articulate and support the brand promise(s), vision, position, and architecture to drive overall business goals
• Leverage brand health + performance data to both inform strategic approach and identify and develop dynamic, cutting-edge initiatives + product offerings at scale
• Establishes and communicates a compelling and inspired vision that engages, inspires, and galvanizes the organization around the lifestyle portfolio’s vision and brand positioning and strategies to provide clarity in bringing them to life in each functional area
• Responsible for applying strategic thinking to proposed brand experience changes to drive brand preference including operational and financial impact on hotels
• Follows a guest-centered design approach to innovation to build a unique, meaningful, highly relevant lifestyle brand experience through all consumer touchpoints. Works collaboratively with operations, procurement, and hotel teams to identify and develop new initiatives/offerings.
• Develop long-term global brand experience strategy, framework, and roadmap to drive consistency, innovation, and differentiation and increase brand affinity

Qualifications

Experience Required:

• Strong understanding of social media channels and strategies
• Actively engaged in creating and influencing spaces that allow room for openness, diversity, and mindset/culture shifts that inspire and foster inclusivity
• International/global experience a plus
• Proven track record of lifestyle brand building and strategic marketing through the entire guest experience
• Demonstrated experience leading cross-functional teams in environments where there are competing resources and priorities, global operations, and at times a high degree of ambiguity
• 7+ years of progressive brand leadership experience (could include Agency experience) of iconic consumer lifestyle brands—preferably focused on the “consumer experience” within the hospitality, luxury, or fashion/retail industries
• History of delivering results and implementing change
• Must be a dynamic leader with a proven track record of evaluating, identifying, and executing against strategic opportunities
• Creative/innovative approach to problem-solving
• Ability to act entrepreneurially in a large, established company
• A highly effective communicator with a more than basic understanding and mastery of presentation development tools (e.g., PowerPoint, Keynote)

Preferred Experience / Leadership Characteristics:

• A visionary who is inspiring, charismatic, and engaging with an influential, authentic, and humble but confident approach
• An independent thinker with a clear point of view, who actively listens before thoughtfully engaging
• Obnoxiously passionate about themes, people, content, design, fashion, music, etc. that inspire and shift culture
• Comfortable in the discomfort of not knowing all things and unafraid to ask questions
• Globally minded and endlessly curious
• Displays high integrity, and facilitates open, honest communication

The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

We welcome you:

Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.