Data Analyst, Media Jobs

WE NEED:

A passionate Data Analyst to leverage data to support our storytelling initiatives, and to help deliver impactful changes to our media organization. Reporting to the Head of Analytics, you’ll drive cross-functional initiatives with Product, Design, Marketing, and Finance to identify product needs, create testing frameworks, and determine the right success metrics to push the business forward.

ROLE RESPONSILBILTY SNAPSHOT:

You'll be responsible for data collection around our website and app user experiences, analyzing, and democratizing that data so that partner teams can produce actionable insights.

A LITTLE MORE ABOUT YOU:

• 2+ years of experience in data analysis or a related field using statistical techniques (attribution, hypothesis testing, test design/implementation, customer segmentation modeling)
• Experience with dashboarding tools (Tableau, Looker, etc)
• You're comfortable in a dynamic environment and can "roll with the punches"
• Strong proficiency in SQL and Python/R
• Digital marketing analytics experience (e.g. Google Analytics, Performance Marketing, Attribution)
• Candidate MUST have a diverse technical toolkit that can be leveraged to delve into unstructured data to gain granular insights to user behavior dynamics
• Excellent communication skills to distill complex topics into digestible yet impactful insights
• Bachelor's Degree in Mathematics, Statistics, Computer Science, Economics, or a related field

A LITTLE MORE ABOUT US:

PCH is more than just the Prize Patrol! We are both a leading direct-to-consumer company and a media B2B platform solution, offering a unique blend of curated multi-channel shopping and digital entertainment across a network of web and app-based properties. With 70 years of experience and having attracted more than 170M people to participate in our free-to-play chances to win experiences, we are a trusted partner to brands who are looking to create unique value exchanges with their consumers and prospects.

Also, bet you didn’t know:

· We have 54M Authenticated Users (100M Total User File)

· 3X better performing audiences based on conversion rate, CTR and CPC efficiencies

· 90B Tokens are redeemed every day in our Redemption Center for great prizes and giveaways

· 5,000+ data attributes across our owned audiences

· Top 15 in total visits (according to comScore)

· Match Rates of 90%+

· 10X Higher CTR on Email than industry average