Product Marketing Manager, Sustainability

OUR STORY

TechInsights is the information platform for the semiconductor industry. Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future. Over 400 companies and 50,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis and imagery, process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visitwww.techinsights.com.

THE OPPORTUNITY

Excited about the intersection of sustainability (ESG) and Semiconductors? Look no further! We are currently seeking a dedicated Product Marketing Manager to join the TechInsights team, supporting the development and growth of a new product line dedicated to the growing need for the semiconductor value chain to evolve sustainability initiatives. You will work collaboratively with product management, sales, customer experience, and engineering to support the product and customer life cycle.This is a high-profile role, and we seek an individual who can effectively engage, influence, and motivate cross-functional teams.

The ideal candidate possesses the following qualities:

• Thrives in a high-performance environment.
• Keen interest in building solutions and messaging that support sustainability initiatives for TechInsights’ customer base.
• Masterful storyteller, capable of confidently captivating audiences and taking them on a transformative journey.
• Collaborative relationship builder who can inspire and exert influence over key stakeholders.

If you are ready for an exciting and challenging opportunity in Product Marketing, apply now to join our team at TechInsights.

What You Will Do

• Develop and execute go-to-market strategies for our Sustainability product line.
• Work with Product and the Product marketing team to craft strategic messaging, buyer personas, sales enablement materials, and promotional content.
• Connect with the product management team to establish a continuous feedback loop encompassing market trends, customer needs, and competitive details.
• Contribute to strategic discussion on the Sustainability product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools.
• Collaborate with across the broader organization to execute campaigns and initiatives that increase brand awareness of TechInsights unique sustainability solutions leading to high quality leads.
• Create value-based product collateral and campaigns in the language of our customers; (i.e., high impact sales collateral, landing pages, webinars, TechInsights Platform messaging, product videos).
• Occasionally travel (10%) in support of industry events and customer engagement.
• Be an advocate for ESG and its impact on technology.
• Cultivate positive relationships with product managers, customer experience, marketing, and leadership to identify and influence impactful product opportunities and prioritize efforts.

What You Have

• Experience in an information business where the product is knowledge-based products and services.
• A background working on sustainability issues as it relates to technology would be considered a strong asset.
• 7+ years' experience as a product marketing manager at a high-growth company.
• Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral.
• Ability to collaborate and confidently mediate across teams and subject matter, on all levels of understanding and seniority, is second nature to you.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WHY WORK WITH US

• Support for community through charitable alliances
• Flexible vacation policy
• Professional and career development opportunities
• Strong sense of camaraderie, mutual respect and shared goals among colleagues
• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
• Wellness resources and support from management
• Annual fitness reimbursement

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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