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(Usa) Senior Product Marketing Manager, Targeting
Company | Walmart |
Address | Hoboken, NJ, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-06-05 |
Posted at | 1 year ago |
Position Summary...
- Help the development of thought leadership on market and competitive trends
- Partner with product stakeholders to support the development of MRDs and PRDs to define product priorities and requirements
- Support sales enablement efforts, partnering closely with marketing and training teams as part of internal awareness and education
- Create MRD and collaborate with product teams to define product priorities.
- Develop and implement GTM strategies and tactics including positioning, use cases, best practices, story narratives and sales enablement materials focused on product adoption and revenue growth
- Identify market opportunities, build data-driven product marketing strategy and develop sound business case working closely with product teams and sales.
- Support the planning and execution of various new product programs launches at various life cycles
- Develop deep understanding of market landscape and needs by customer segments through primary and secondary research in coordination with key clients and sales teams.
- Develop product positioning and messaging that differentiates our product suite
- Structured and a strategic thinker
- Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)
- Solid understanding of advertising platforms, frameworks and technologies leveraged by advertisers and brands
- Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles
- Preferred expertise and experience in the adtech, martech and related technology ecosystem including digital media, SaaS and agencies
- Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams
- Embrace working in a fast paced continually evolving environment
- 5 to 7 years of experience in product marketing. 3+ years in digital advertising or B2B software.
- Exceptional communication skills in both writing and presentation
- Analytical and data-driven
- Regional Pay Zone (RPZ) (based on location)
- Stock equity incentives
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