Marketing Strategy Intern (Disney’s Fairy Tale Weddings), Spring 2024

Be a part of an innovative team and culture…

Disney’s Fairy Tale Weddings & Honeymoons is a global brand making dreams come true for over 30 years, offering epic destinations for weddings, vow renewals, honeymoons, engagements, and anniversaries. A global industry leader, providing fashion, jewelry, and products as well as inspiration through a dedicated television series on Disney+. This brand is based on unmatched wedding planning services and the desire to make wedding dreams a reality.

The Marketing Strategy Professional Intern will be a part of a dynamic team where they will support and gain exposure to multiple marketing disciplines, including social media/content marketing, brand marketing and strategy, creative development, website management, sales tool management, and reporting/analytics.

A Day in the Life…

• Assist with managing marketing reports, using Excel to input weekly data into marketing dashboard.
• Assist with writing engaging blog posts with a focus on product and brand storytelling, with a high level of creativity and information accuracy aimed at driving brand loyalty and website traffic.
• Own daily Facebook Messenger interactions, responding timely, with information accuracy and with professionalism.
• Assist with content updates across marketing and sales tactics including website and digital tools.
• Assist with designing creative social media assets following templates and style guides.
• Source high-quality photo and video content from couples and vendors to feature on social media. Manage and organize assets which include naming assets, uploading to digital system, sourcing releases, etc.
• Assist with the development of trends reports, content calendars, internal audits and more.
• Assist with special projects as needed and provide general administrative support.

(Required Qualifications)

What we are looking for…

• Passion for all things weddings—You have finger on the pulse of the latest trends with weddings, honeymoons and engagements and an awareness of the most influential wedding brands, media outlets, and content creators in the industry.
• A strategic thinker—You have a strong interest in marketing with a desire to grow your experience in marketing strategy, social media marketing and brand management.
• Highly motivated—You’re a proactive self-starter who loves tackling new challenges big and small, is undeterred by ambiguity and thrives in a fast-paced environment where you’re constantly learning and wearing many hats.
• Organized and detail-oriented—Demonstrated ability to execute projects on time, ability to multi-task and work collaboratively with a team.
• A content creator at heart—You have stellar copywriting skills, a knack for storytelling, and a talent for identifying and creating stunning visual content.

(Desired Qualifications)

• Proficiency in social media management tools.
• Proficiency in Photoshop, InDesign, Canva and/or basic video editing software.
• Proficiency with Apple operating systems.
• Current or prior participation in the Disney College Program, current or prior Cast Member and/or working knowledge of Disneyland Resort or Walt Disney World Resort.
• You have a great sense of style and a natural eye for design.
• Proficiency with Outlook, Word, Excel, and PowerPoint

Required Education:

• You’ll be an undergraduate or a recent graduate (within 6 months of your graduation date) earning a degree/major in Marketing, Journalism, Advertising, Mass Communications, MBA related fields
• Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR must have graduated from a college/university within 6 months OR currently participating in a Disney College Program or Disney Internship

Additional Information:

• Work details - Must be able to work FULL TIME hours (approximately 40 per week) for the duration of the internship
• Must be compliant with The Disney Look appearance guidelines
• Housing - We provide limited housing opportunities for Florida Based Interns through American Campus Communities, for more information click here
• Transportation - Must have reliable transportation to/from work
• Must be at least 18 years of age
• Must not have completed one year of continual employment on a Disney internship or program
• Must possess unrestricted work authorization
• This internship is a hybrid position - Must be able to provide a working, reliable internet connection as well as a quiet, dedicated workspace
• Program length - The approximate dates of this internship are January 2024 - June 2024
• Must be able to have a consistent, reliable work schedule throughout the session

Recommendation – Print This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview. Note that this role description will not be accessible once the posting is closed.