Marketing & Strategic Communications Manager

How to apply: Send a resume and thoughtful cover letter to [email protected]. Applications submitted through Easy Apply will not be screened.

About SF New Deal:

SF New Deal (SFND) is a 501(c)3 nonprofit that provides supportive services and financial opportunities for small businesses in San Francisco. Our mission is to strengthen neighborhoods by making it easier for under-resourced small business owners to succeed. We envision and are building towards a vibrant San Francisco with diverse and thriving small businesses.

Our team is growing rapidly to build and deliver innovative and responsive community-centered solutions to some of San Francisco’s most persistent challenges. Since our launch in March 2020, we’ve disbursed over $36 million dollars to nearly 700 small businesses citywide.Our work is funded through private donations and government contracts.

We’re a team of collaborative optimists and would love to have you join us and build with us.

About the role:

As the Marketing and Strategic Communications Manager, you’ll collaboratively cultivate and own a dynamic marketing and strategic communications plan so that we can sustain and grow momentum towards our organizational strategy of building a pro small business constituency and inspire the local community to invest in a brighter, more equitable future for our city.

Reports to: Chief Impact Officer

Approximate Weekly Time Required: 40 hrs/week

Preferred Work Days for this role: Monday - Friday

Location: This role is primarily remote/work from home and requires a lot of time on the computer and the phone. The ideal candidate is in or near San Francisco.

Salary range: $85,000-$105,000 depending on experience

Benefits: Medical, Dental & Vision Insurance, Paid Time Off, Matching 401k, Annual Work from Home Stipend and Monthly Wellness Stipend, Annual Professional Development Stipend, and team bonding stipend.

Location: Our team is based in the Bay Area but we work from home. We get together in person in San Francisco regularly. For this particular role, you need to live in San Francisco or closeby in the Bay and expect to spend time regularly in neighborhoods citywide in San Francisco. This role also requires a lot of time on the computer and the phone.

KEY RESPONSIBILITIES:

This key role will translate our organizational strategy into a marketing plan that identifies key messaging points, primary audiences, strategic goals for content, programs, and events, and success metrics; incorporating a multi-channel approach that considers digital, print, in person and partnership opportunities. You’ll identify necessary elements needed for digital and print communications, social media marketing, and integration with other collateral. This means that you’ll:

• Tailor messages to our audience, understanding our diverse community and how they engage with our work.
• Write a lot: You’ll own and evolve our brand voice, author blog posts, social media posts, email newsletters, short form shareable content, etc. that resonates with our audience and powers engagement as we help San Francisco discover and support small businesses citywide.
• Build and engage our communities across social media platforms.
• Create and carry the cohesive vision that strengthens and elevates the SF New Deal organization and brand across content, design, and development
• Inspire your team through your management of SF New Deal’s Content Manager and Designer.
• Lead creation and management of a comprehensive cross-channel editorial calendar and strategy to tell the SF New Deal story to a wide range of different audiences, including small businesses, donors, philanthropists, foundations, city government, community partners, the general public and influencers
• Work with broader Leadership, Development and Programs teams to develop content strategies to promote organizational news, fundraising goals, momentum, and other key initiatives across all channels
• Cultivate our role as a go-to source to discover, support, and celebrate unique small businesses citywide.

Under your umbrella you’ll hold our:

• Blog: Execute SF New Deal’s blog, identifying story opportunities, curation of blog content from executives and development of social media strategies to drive blog audience
• Annual Impact Report: Collaborate with SF New Deal’s Impact Officer to create a beautiful accounting of our year of service and accomplishments
• Website: Work with SF New Deal’s Designer to ensure we are presenting a current, clear, and compelling representation of the organization and our impact
• Digital campaigns: Work with partners to optimize and create content for paid media placements (Google Ads)
• Press: Strategic approach to recognizing and flagging meaningful stories for press and managing inbound inquiries
• Social media content: Own the vision for the content calendar, our content pillars, and management of content creation (either directly or as a supervisor)
• Email: Execution of SF New Deal’s email marketing campaigns, including curating and generating timely and relevant content for regular community newsletters and coordinating with the Development team to produce scheduled appeals

YOU’LL BE A FIT IF YOU:

• Are an optimist
• Love working with purpose and understand that making a difference is a marathon, not a sprint
• Want to work on a team with kind, committed, do-ers who truly embody SF New Deal’s organizational values of: proactive problem solving, empathy, curiosity, accountability, and centering the community
• Want to help lead a young and impactful local organization into and through its next important chapter
• Are collaborative to your core
• Are a storyteller who loves San Francisco and wishes the world could see it through your eyes

QUALIFICATIONS:

• Demonstrated ability to lead cross-functional teams through ambiguity and manage shifting priorities while delivering on-time and on-budget programs.
• Expertise in marketing analytics and metrics reporting.
• Successful track record of managing a team of 3+ people
• Strong understanding of the marketing process, DEI marketing best practices, tools, and deliverables including best practices in integrated marketing, media, digital, social media, advertising, email marketing, and sponsorship.
• 4+ years experience of project/account management using integrated marketing communications practices.
• Outstanding communication skills including message development, writing, editing, presenting, and relationship management.
• Ability to think strategically, with a strong attention to detail and deadlines, and works well under pressure.
• San Francisco loyal (you KNOW this place, you love this place)

How to apply: Send a resume and thoughtful cover letter to [email protected]. Applications submitted through Easy Apply will not be screened.

Research has shown that women and people from marginalized communities apply to roles when they meet 100% of the job requirements, versus men who apply if they meet an average of 60% of the requirements. We encourage EVERYONE to apply if you have transferable skills and can add value to this role regardless of whether you have 100% of the skills and experience requested.