Marketing Specialist (Public Relations)

What you get to do:

The Marketing Specialist (Public Relations) for SeaWorld Orlando supports the Marketing Communications team in garnering earned media coverage for the Orlando parks and their new attractions, consumer events, SeaWorld Rescue operations and more.

• Perform with a positive attitude and team focus while being results and deadline oriented
• Manage PR inbox, maintain online media relations webpage
• Build and maintain media relationships in key source markets and throughout Florida
• Perform other duties as assigned
• Create and execute publicity campaigns to achieve the parks’ business goals/objectives and enhance the brand
• Participate in in-studio media appearances, on-site media visits hosted media events
• Write press releases, media alerts and other written communications for public consumption if needed
• Respond to inbound media inquiries in a timely manner
• Track media coverage and create robust reports for internal leadership
• Process media ticket requests

What it takes to succeed:

• Ability to handle multiple priorities, be able to handle change and be able to perform well under pressure
• Experience developing productive relationships with traditional and non-traditional news media
• At least 3 years practical experience in public relations, communications, writing, creativity or campaign planning/execution required
• Knowledge of social media and social networking, publicity and media tactics
• Ability to understand a strategy and use critical and creative thinking to achieve the desired outcome
• Prior experience at a theme park or accredited zoological facility preferred
• Availability to work varying shifts/hours based on business need, to include opening, mid-, and closing shifts; nights, weekends, and holidays
• 5 – 7 years’ experience in public relations experience preferred
• Bachelor's degree in Marketing, Mass Communications, Journalism or related field required
• Proficiency in Microsoft Office applications
• Bi-lingual; fluent in Spanish preferred
• Outstanding written, verbal and visual communications skills and ability to convey messages clearly and persuasively
• Experience with news media, either as a public relations practitioner or journalist; understanding of story development and selection a plus

What else is important:

• Perform the following physical activities: kneeling, squatting, bend floor-to waist/waist-to-overhead, reach overhead, simple grasp and fine hand manipulation tasks (use of tools/keyboard/writing).
• Be able to lift, push, pull and/or carry up to 50 lbs.
• Be able to work indoors and outdoors, in varying weather, to include extreme heat.
• Work regularly Monday through Friday but with flexibility based on business need to include weekends, evenings, and holidays.
• Have a valid Driver’s license and able to meet company driving guidelines