Marketing Manager (Transportation Marketing/Customer Relations)

Requirements And Preferences

The Broward County Board of County Commissioners Transportation Department is seeking qualified candidates for the position of Marketing Manager, Marketing/Customer Relations.

JOB ANNOUNCEMENT TO REMAIN OPEN UNTIL A SUFFICIENT NUMBER OF APPLICATIONS HAVE BEEN RECEIVED FROM QUALIFIED APPLICANTS AND MAY CLOSE AT ANY TIME.

General Description

Develops and implements business development and/or public relations plan for an agency.

Works under general supervision, independently developing work methods and sequences.

Minimum Education And Experience Requirements

Requires a Bachelor's degree from an accredited college or university with major coursework in marketing, business administration, public relations, or a closely related field.

Requires four (4) years in marketing, advertising, special events coordination, or public relations work or closely related experience including one (1) year of supervisory experience.

Special Certifications And Licenses Required

None.

Preferences

• 2+ years of experience as a Crisis Communications-Public Information Officer
• 2+ years of experience as a Social Media Expert managing organizational communications for Facebook, Twitter, Hoot Suite, Instagram, and YouTube platforms
• 2+ years of experience in Advertising/Communications Plan Development, and working in a Bargaining Union environment
• Certified Web Designer
• Master's degree
• Certified Public Information Officer Basic Certification; Certified Public Information Officer Advance Certification
• PAQC certification; FEMA 200 / IS 200: ICS for Single Resources and Initial Action Incidents; FEMA 700 / IS-700.A: National Incident Management System (NIMS) An Introduction
• Transit Leadership Program
• Accreditation in Public Relations; Certified Special Events Professional
• 2+ years of experience Creating Community Outreach & Promotion Strategies; Direct Public Relations in Transit, local government, marketing campaigns, website design, or graphic layout.
• 2+ years of experience developing Advertising Campaigns and leading Event Planning

DUTIES AND RESPONSIBILITIES

The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.

Key Job Responsibilities

• Available to work mornings, evenings, overnights, weekends, or as needed to complete assignments and/or tasks in support of Broward County
• Public speaking and media relations
• Affiliation with marketing, advertising, media industry, and/or other related media industry organizations
• Generating sales leads
• Managing budgets
• Managing and coordinating community outreach events
• Managing, coordinating, and facilitating focus groups
• Managing and leading a team, providing direction, encouragement, evaluations, coaching, and recruitment
• Utilizing search engine optimization and management to develop the organization's marketing strategies
• Developing and implementing successful marketing and advertising campaigns

Supports supervisor in the planning, implementation, and management of all of the agency's marketing, public relations, advertising, social and new media, community outreach, contracts, and reports programs; supports and supervises the agency's marketing efforts, including trade missions, trade shows, conferences, and presentations.

Manages agency website, including the development of new content, design, and updating of information. Coordinates and supervises web-hosting vendor; manages agency publications from development to printing; coordinates and supervises publishing vendor.

Responds to media, community, and elected officials' requests.

Manages staff; assigns and reviews jobs, discusses projects, and division and group goals, prioritizes workflow, organizes staff meetings, encourages staff training, and implements group work efficiencies; reviews staff performance.

Communicates marketing activities; responds to public, interagency, and external requests for information.

Administers advertising, promotional, internal and external printing, and publicity budget for the agency; organizes and coordinates advertising buys, including research and review of options, and scheduling; follows County purchasing processes, directs ad creation, confirms ad placement, and makes payments.

Writes marketing and strategic business plans, creates presentations, and produces various reports on behalf of the agency for a wide variety of audiences.

Attends industry networkers and regularly sites different hotels, restaurants, businesses, etc. to stay informed and connected; plans organizes and executes pre-promotion trips, tradeshows, site inspections, and familiarization trips.

Supervises and develops accurate and meaningful copy for press releases and content for publications, brochures, social media, and other marketing materials.

Performs related work as assigned.

WORK ENVIRONMENT

Physical Demands

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

Unavoidable Hazards (Work Environment)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

None.

SPECIAL INFORMATION

Americans With Disabilities Act Compliance

Broward County is an Equal Opportunity Employer. The ADA requires Broward County to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with the Professional Standards/Human Rights Section.

Emergency Management Responsibilities

During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.

County-wide Employee Responsibilities

All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.

All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.