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Company | Marcus & Millichap |
Address | Fort Lauderdale, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Leasing Non-residential Real Estate,Capital Markets,Real Estate |
Expires | 2024-02-21 |
Posted at | 9 months ago |
Marcus & Millichap, the nation’s largest real estate investment brokerage firm, is seeking a corporate PR Specialist to to join our team and support our Northeast and Southeast region Public Relations efforts. This role will work directly with Field Marketing, Divisional Management, and Corporate PR to deliver impactful messages that enhance our already leading brand throughout the Northeast and Southeast regions. The PR specialist will be responsible for the coordination and project management of all local PR activities in these regions including tracking contacts at local publications, drafting press releases and nominations, securing appropriate approvals, and tracking press hits. This role will also collaborate with marketing specialists across social media, advertising, and other channels to ensure strategies align to key Divisional priorities. To be successful in this role, you should be an expert at execution, a problem solver, and thrive in a fast-paced environment. This is an in-office role that reports into the Sr. Team Manager, Field Marketing.
- Monitor local press activity and maintain media lists
- Maintain annual editorial calendars, track deadlines and pitch media
- Utilize AP style in content development
- Draft and distribute press releases and field incoming media requests from local reporters and other sources for relevant articles.
- Assist with the composition of nomination narratives for industry awards.
- Provide marketing support for ad hoc Divisional marketing projects as needed
- Manage internal press release routing process and approvals including publishing content (news, events, etc.) to company website using Sitecore content management system
- Liaise with Divisional Leadership, Agents, Corporate PR department and Field Marketing teams
- Manage review and approval process for all stakeholders
- Track PR metrics (media hits, press appearances, etc.) and produce basic reports.
- Meticulous attention to detail and a process-improvement mindset.
- 1 year minimum experience in Public Relations. In-house PR department, PR agency, journalism or marketing agency is a plus. Real estate, banking or financial services or brokerage industry experience is a strong plus.
- Superior knowledge of Microsoft O365 (Word, Excel, PowerPoint). Experience with task management software (Asana, Monday, etc.)
- Excellent writing skills, strong verbal presentation skills, clear communication, and articulation abilities
- Must have or will be expected to become knowledgeable about the general Commercial Real Estate industry including terminology
- Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Writing, Advertising or Business
- Demonstrated project management experience and strong collaboration skills.
- Ability to organize multiple deadlines and perform multiple tasks concurrently while demonstrating flexibility and efficiency
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