Marketing Manager - Remote Opportunity!

Company Description
Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, to the products you use every day, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.
Eurofins is a world leader in food, environment, pharmaceutical and cosmetic product testing, discovery pharmacology, forensics, advanced material sciences, and in agroscience. We also focus on consumer product testing for quality, safety and sustainability across a wide range of industries including consumer electronics, medical devices, hardlines, softlines and toys. Eurofins' mission is to contribute to the health and safety of all by providing our customers with high quality laboratory and advisory services whilst creating opportunities for our employees and generating sustainable shareholder value.
In just over 35 years, Eurofins has grown from one laboratory in Nantes, France to more than 61,000 staff across a decentralized and entrepreneurial network of more than 900 laboratories in over 60 countries.
In 2022, Eurofins generated total revenues of EUR 6.7 billion, and has been among the best performing stocks in Europe over the past 20 years.

The Marketing Manager for Electrical and Electronics (E&E), North America reports to VP/Global Head of Marketing of the Consumer Product Testing business and helps to design and implement end-to-end industry marketing and demand generation strategy for the dynamic electrical and electronics products sector – which includes industrial and IT equipment, consumer electronics, and medical devices. The E&E Marketing Manager works collaboratively with the Commercial team in North America to drive growth and advance market position for our robust suite of product safety and performance testing and certification offerings. The E&E Marketing Manager is responsible for and empowered to drive growth in the North American market by: developing and maintaining effective industry-level competitive positioning; creating conversion driving messaging and value propositions for each service line; overseeing the design and implementation of marketing campaigns, programs and events to drive awareness, demand generation, sales enablement and customer retention; and for results monitoring. The ideal candidate will have a strong background in creating and implementing effective business-to-business (B2B) marketing approach for account based marketing, events, digital marketing, campaign strategy, and messaging strategy/development. This role will collaborate as part of a commercial team with subject matter experts, sales leaders, marketing leadership, and business leadership and will have the opportunity to contribute to and lead a wide range of exciting strategic initiatives to drive growth and scale for Eurofins in North America for the Electrical and Electronics testing and certification.
Qualifications
Essential Job Duties:

• Represents department and the organization favorably and in accordance with established company standards and values at all times.
• Advance messaging development, differentiation and positioning for Eurofins E&E services and produce or oversee the production of a wide range of marketing deliverables in support of demand generation and thought leadership efforts.
• Manage day-to-day relationships with external vendors and agencies to support implementation of commercial initiatives and projects.
• Manage development and implementation of demand generation oriented marketing plans, programs and campaigns, both short-and-long-range to generate sustainable sales pipeline.
• Analyzing or compiling voice of customer insights, competitive insights and/or other market research.
• Updates job knowledge by studying service descriptions, industry trends and by participating in both industry specific and B2B marketing specific educational opportunities.
• Implement, communicate, monitor, and report on E&E North America Marketing initiatives and campaigns.
• Assists with other Marketing activities and duties as assigned/required.

Essential Knowledge, Skills And Abilities

• Highly organized and attentive to detail, with solid follow-through and multi-tasking capabilities
• Demand generation, campaign development, and ABM marketing strategy and implementation experience.
• Travels up to 10% as needed for trade shows, meetings and client engagement.
• Must work well individually and collaboratively.
• Experience in marketing for B2B professional services, testing inspection and certification, or related electrical/electronics industry is a plus.
• Able to think strategically and tactically, and to problem solve.
• Must interact effectively with all levels of management and staff, internally and externally.
• Excellent presentation, verbal and written communication skills.
• 7+ years of experience in marketing, demand generation or technical communication-focused role.
• Excellent project and time management skills.
• BA/BS degree or equivalent in Marketing, Communications, or closely related field.

Additional Information

• Paid vacation and holidays
• 401(k) with company match
• Life and disability insurance
• Excellent full time benefits including comprehensive medical coverage, dental, and vision options

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.