Marketing Operations Manager Jobs

Mission – Why We Exist, What We Do, and Why We Need You

Profisee exists to empower the possibilities of the data-enabled future. In a world where data drives decisions, opportunity, and innovation, the importance of trusted data simply cannot be overstated. Profisee is a growing Microsoft top-tier partner focused on data management solutions in general and, more specifically, in the area of Master Data Management.

Reporting to the Chief Marketing Officer, the Marketing Operations Manager will play a critical role in leveraging the intersection of technology, data, analytics, and processes to help us scale and shift into the next phase of company growth. The impact of your work will contribute to improving customer journey throughput, pipeline generation, customer acquisition efficacy, and the overall pre/post-sale customer experience.

Profisee is making an investment in how we place the customer journey at the center of lead-to-revenue flows, through orchestrating content and campaign touchpoints, lead qualification, technology enhancements, and cross-functional team projects (Sales, Marketing, Customer Success). The Marketing Operations Manager will be critical to this vision, leveraging technology, process, and data to build an always-on “perpetual growth engine” and continuous demand process that delivers personalized, omni-channel customer experiences across the pre- and post-sale customer journey.

In addition to this exciting vision, the Marketing Operations Manager will own the day-to-day ‘keeping the lights on’ with all things marketing ops, as well as the broader strategy for marketing reporting and analytics, optimizing and streamlining marketing processes, leveraging data and technologies to enhance efficiency, effectiveness, and the overall efficacy of our marketing strategy. This role will involve managing the technical and operational aspects of marketing campaigns and initiatives, including management of Marketo, Salesforce, and other tools in the Profisee tech stack. This is an exciting opportunity for someone who is a builder and a change agent on how to leverage Marketing Operations to scale and grow a business.

Your Performance Objectives – What You Will Accomplish

Within 3 months you:

• Execute ‘quick win’ reporting and operational needs to support various aspects of the marketing team across the BDRs, Content, and Demand Gen, etc
• Interview marketing and cross-departmental stakeholders, looking for soft spots in processes/automation/technology leverage, efficiency opportunities, and reporting gaps across marketing to determine ‘quick wins’ and to inform long-range marketing operations strategy.
• Conduct an ‘as-is’ analysis of Profisee prospect and customer database, data quality, governance, and how that data is being leveraged across marketing, sales, and customer success.
• Familiarize yourself with the current marketing and sales tech stack, Profisee’s overall GTM, lead management processes, marketing, sales, and customer success operations.
• Research and formulate recommendations to build and execute a data architecture strategy that supports the Profisee customer data value chain which underpins the “perpetual growth engine.”
• Perform and analyze our ‘as-is’ state across our demand funnel, creating performance benchmarks across key KPIs including pipeline generation, top/middle/bottom of funnel activity, funnel conversion/velocity, campaign conversion rates, pipeline and revenue influence, ROI, and more.
• Familiarize yourself with the vision and strategy of the Profisee “perpetual growth engine”, and how your role plays a strategic part.

Within your first 6 months you:

• Owner of monthly operational cadences that support reporting, analytics, and processes tied to Demand Generation, Content, executive-level marketing reporting, and other marketing team needs.
• Have begun building and implementing a data architecture strategy focused on marketing data (content, channels, interactions, contact/leads, accounts, etc.) and customer data between applications and databases, that supports realizing the vision of the Profisee customer data value chain which underpins the perpetual growth engine.
• Are completely plugged into the marketing ops needs of Salesforce day-to-day (reports, dashboards, data hygiene, processes, campaigns, etc.) working closely with the RevOps manager.
• Have begun laying the foundation of the “perpetual growth engine” and are working to engineer Marketo as an ‘orchestration engine’ to deliver personalized touchpoints (content, nurture, website, paid advertising) along the customer journey.
• Are completely plugged into the tactical day-to-day operations of Marketo – owning lead and lifecycle scoring models, engagement programs, process operations, and Marketo sales insights.
• Are running monthly and quarterly team KPIs reviews – leveraging data, and insights and creating impactful reporting and analytics through the use of Salesforce and PowerBI that guide decisions to optimize marketing strategy and investments.
• Have begun to leverage technology and processes to ensure that our data – customer, content, channels, interactions, contact/leads, accounts and etc., is complete, consistent, accurate, and shared across other marketing applications.
• Are completely plugged into the day-to-day broader Profisee marketing tech stack, owning budgets, and evaluations of any new technology, and are the go-to person for managing, troubleshooting, and optimizing technology to support marketing strategy.
• Are building end-to-end visibility through Salesforce and/or Power BI into Demand Gen, BDR program, and Content marketing KPIs, processes, operations, and outcomes that support ongoing management.

Within your first 12 months you:

• Build great relationships with your marketing peers and cross-department stakeholders, and are seen as a trusted, respected, and strategic player in helping Profisee run the business
• Proactively identify areas for process improvement within the marketing lead to revenue flow, such as lead management, and campaign execution, and are working to streamline processes to enhance efficiency, accuracy, and overall marketing strategy efficacy.
• Build and maintain comprehensive marketing performance dashboards and reports using Salesforce and/or Power BI to provide insights into the customer journey both pre and post-sales, campaign effectiveness, content consumption, lead generation, pipeline, revenue attribution and more.
• Re-position our marketing technology from tactical ’tools,’ operating in silos to part of an end-to-end process enabling system.
• Implement and manage a new system of outcome-oriented go-to-market KPIs enabled by the Profisee “perpetual growth engine” that includes lift, velocity, levers, and conversion.
• Bring the Profisee “perpetual growth engine” to life and have ushered in a new charter for our marketing and go-to-market tech stack – tracking and leveraging customer telemetry and are working closely with your marketing peers to ensure the delivery of orchestrated, personalized, omnichannel customer experiences across the pre and post-sale customer journey.
• Meet regularly with Marketing, Sales, and Customer Success stakeholders to enable visibility into the customer value chain, and to help activate the use of customer engagement across the pre and post-sales customer journey.
• Elevate how we manage prospect, content, channel, engagement, and customer data by implementing a data architecture strategy that ensures the completeness, consistency, accuracy, and integration of data, and that it’s fit for analytical use.

Requirements

Competencies – What We Are Looking For

You are a Technologist: you like tech, you like to tinker, have strong attention to detail, are comfortable with complexity, and enjoy solving problems with technology. More specifically, you are a power user of Marketo and Salesforce and consider it a bonus if you have experience with the rest of our tech stack: ZoomInfo, Gong, Salesloft, Chilipiper, Power BI, GA4, WordPress, Metadata.io, Goldcast, ImageRelay, Trello.

You are a Reporting, Data, and Analytics Alchemist: Just as alchemists turned base metals into gold, you can turn data into valuable insights by using tools like Salesforce, GA4, Marketo, and BI platforms. Whether it’s reports, dashboards, or one-off analysis, you can swim through data and have an analytical mindset that helps stakeholders get the performance visibility and the answers they need to better run the business.

You are a Problem Solver: You like to roll up your sleeves, can identify issues, devise solutions, make complex/difficult problems disappear, and can adapt approaches/tactics to changing circumstances in a dynamic, fast-paced marketing environment.

You are a Process Picasso: You can turn tangled, disjointed gaps in processes into works of art and as a result enhance efficiency, accuracy, and overall marketing effectiveness. It’s natural for you to proactively identify areas for process improvement within the marketing that led to revenue flow such as lead management, campaign execution, and data hygiene.

You are a Driver, Not A Passenger: Goal-oriented, proactive in bringing new ideas to the table, proactive in collaboration with others, have a strong bias for action, a high sense of urgency, self-motivated, and can adapt to new situations, changes, or unexpected challenges.

Benefits

Why we think YOU should come work with us

Growth on your terms. Through our company values, collaborative work environment, and your individual career plans you will grow here more than you would anywhere else.

Enjoy where you work. You will become part of an amazing village of Profisors who want to see you progress in your career — all reasons why Profisee is continually recognized as a Top Workplace in Atlanta by the Atlanta Journal-Constitution and most recently national recognition as a Great Place To Work®.

Save for retirement. Profisee offers a 401k retirement plan with company match.

Stay healthy. Profisee offers 100% employer-paid health, dental, and vision insurance for employee-only coverage, competitive family health, dental and vision, and life insurance plans. Profisee also offers employee wellness days throughout the year where you can recharge, re-energize or do whatever is going to fill your cup

Have a life. Profisee employees enjoy autonomy and flexibility. From a hybrid-friendly environment to generous PTO, we aim to support the work-life balance you need. When you live well, we all enjoy the benefits.

Engaged Leadership. Our CEO and Executive Leadership team believe in and focus on organizational health, which supports and drives healthy culture throughout the company.

How We Work – Our Core Values

Growth Mindset: This is the core key value at Profisee which is that we can all learn and grow. There are no limits and we accept mistakes as a part of growing and trying new things. This is one of the things that makes work, life, and our environment both fun and rewarding.

Constructive Candor: Everyone knows how each other feels when we leave a room. We enjoy diverse perspectives with the purpose of finding the best answer, not defending our own.

Helpful: We feel helping our teammates and winning together is more fulfilling than accomplishing something on our own. We want things for, not from, each other.

Get Stuff Done: We have the grit, creativity, and resilience to accomplish our goals no matter the obstacles. We deliver results, not reasons.

Fun is Where Fun is Made: We covet the journey as much as the destination. We strive to make each other laugh along the way.

Profisee | Now you can make it happen™

Equal Employment Opportunity

Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Profisee is an equal employment opportunity employer. Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact Jayson Cabrera at [email protected] or 3655 Brookside Parkway, Suite 175, Alpharetta, GA 30022 to discuss reasonable accommodation.