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Company | Cella |
Address | San Francisco, CA, United States |
Employment type | CONTRACTOR |
Salary | |
Category | IT Services and IT Consulting |
Expires | 2023-07-27 |
Posted at | 10 months ago |
Location: Remote
- Collaborate with CA marketing, email and demand generation teams to ensure messaging is consistent across channels.
- Help align app content message launches with other channel launch times.
- Ensure additional app assets are built out in alignment with other channel messaging.
- Provide creative feedback based on key learnings.
- Partner closely with Creative and CA regional team to ensure timely and accurate handoff of all assets / toolkits.
- Assess Global and Regional Digital Marketing app assets and work with briefing team to ensure app, site, and blog content is accurately briefed in.
- Ongoing QA and optimization of the regional apps (CA + US).
- Act as key liaison in owning the full flawless execution of all US/ CA mobile app, site, and blog content launches and takedowns - inclusive of promos, app-exclusive launches, etc. across the app and Levi.com website through Branding Brand CMS.
- Possess deep understanding of content management system tool to mitigate risks within platform.
- Send translation work to translation partners for marketing launches.
- Attend weekly production meetings to keep open and ongoing communication with web operations team to ensure flawless site execution and understanding of launch dates.
- Contribute to the development (and optimization) of internal process for communication and partnership with cross-functional teams.
- Conduct frequent site analysis and ongoing QA and optimizations.
- Upload all copy and design assets from handed off toolkits into the CMS (discovery feed, scrolling editorial content, evergreen content, Site assets, PLP assets, Rich PDP assets, Blog assets).
- This includes building modules, scheduling and QA.
- Conduct frequent analysis on app content performance across the mobile app and brand website. Collect data and insights from Amplitude, Tableau and Omniture to share with the broader team on a weekly and monthly basis - daily during the holiday season.
- Naming/tagging of all assets in Branding Brand CMS tool for tracking.
- Engage with technical teams when needed.
- Collect data and insights from Omniture to share with broader team on weekly + monthly basis - daily during holiday season.
- Extremely strong communication skills.
- Ability to convert observations and data insights into actions.
- Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset.
- Experience preparing and presenting to internal and external stakeholders.
- Self-motivated with ability to work in ambiguity and still drive forward.
- Excellent prioritization and problem-solving abilities.
- Must possess a proven ability to drive execution.
- Experience level: Entry Level
- General knowledge of best-in class eCommerce business and marketplace knowledge.
- Bachelor's degree in a related field of study (Communication, Marketing, Business, etc.).
- High level of skill with communicating in a globally matrixed organization.
- Creative sensibility and aesthetic, supported by ability to implement complex projects.
- 1-2 years of experience and/or internship in digital marketing and/or ecommerce.
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