Marketing Automation Portfolio Lead

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing Automation Portfolio Lead

Your Tasks And Responsibilities

This position is a residence-based position located in Missouri, Illinois or Minnesota.

In this role, you will be responsible for creation, activation and governance of marketing automation strategy for Bayer Crop Science that can be leveraged and scaled across the region, including United States and Canadian markets. Areas include but not limited to: advanced marketing automation campaign creation, customer journey creation for unidentified and identified customers, campaign management, lead management, creative best practices, Key Performance Indicators (KPI) setting and on-going analytics.

The primary responsibilities of this role, Marketing Automation Portfolio Lead, are to:

• Develop and monitor governance, best practices and act as a traffic coordinator for external messages, ensuring that audiences receive consistent, timely and relevant communications across brands and other business functions across Bayer Crop Science;
• Pull and analyze metrics to evaluate campaign success and develop action plans for future campaigns that drive improved results including, identifying and creating segmentation within marketing automation and across the Adobe MarTech stack;
• Track conversions within and across integrated systems;
• Automate and improve data integrity and data management workflows, including list management and ingestion from key marketing channels;
• Coordinate the release of content and outreach for multiple brands as it pertains to the marketing automation platform;
• Identifying areas of opportunity for new and innovative solutions within the Crop Sciences market.
• Work with members of the Multi-Channel Marketing Activation team and Marketing Communications to identify and activate other areas within Marketo that drive business growth and efficiencies and go beyond email and SMS. These could include, but are not limited to: Events, Social Media, Paid Ads, and Omnichannel Analytics and Personalization;
• Define immediate testing opportunities and long-term testing plan to deliver stronger channel results;
• Identify and implement a scalable lead scoring system fit for our business needs;
• Monitor email deliverability and work with appropriate parties to maintain standards and rectification, as needed;
• Lead the development of while partnering cross-functionally with key business and marketing stakeholders to define portfolio-wide customer journey strategy within a complex brand structure for both marketing and transactional interactions including a comprehensive email strategy, content calendars, and creating the necessary tools to support them;
• Have an in-depth understanding of Bayer Crop Science digital ecosystems and experiences for farmer, RTM partner and sales organization;
• Support and provide input into setting proper KPIs and goals for activated journeys;

Who You Are

Your success will be driven by your demonstration of our LIFE (Leadership Integrity Flexibility Efficiency) values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's degree;
• Excellent leadership skills having past supervisory experience of several direct reports and/or dotted-line reporting of cross-functional teams in a complex enterprise settings;
• Strong ability to influence key stakeholders and drive decisions that are actionable;
• Experience developing and activating platform automation campaigns with Adobe Marketo;
• Management experience with a proven record of coordinating cross-functional teams in complex enterprise settings;
• Previous experience with digital transformation projects or initiatives;
• Strong experience working in a complex multi-brand portfolio structure;
• Demonstrate excellent marketing automation capabilities including complex logic architecture, customer segmentation, and nurture/journey program creation;
• Ability to manage complex digital projects and multiple workstreams in a fast-paced environment;
• Possess a practical ability to translate strategy into execution within the marketing automation stack;
• Proven track record of results-driven success with digital delivery and hands-on experience managing all stages of the product life cycle;
• Clear and effective communicator.
• Demonstrates fluency in scrum and agile software delivery methodology;
• Deep understanding of the Adobe Experience platform including Adobe Analytics and Adobe Target;

Preferred Qualifications:

• At least three years of management experience with a proven record of coordinating cross-functional teams in complex enterprise settings.
• A minimum of seven years’ experience developing and activating platform automation campaigns with Adobe Marketo experience;

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

Location: United States : Illinois : Residence Based || United States : Minnesota : Residence Based || United States : Missouri : Residence Based || United States : Missouri : St. Louis

Division: Crop Science

Reference Code: 795173

Contact Us

Email: [email protected]