Marketing Automation & Content Manager

About The Job

Inxeption is looking for a dynamic Marketing Automation & Content Manager to join our team. If you love developing strong relationships and solving business problems for clients, generating value for both parties, we want to talk to you! This is a hybrid role.

Responsibilities

• Work with CRM teams to ensure data being used is being maintained and of a quality standard
• Project manage and execute email marketing campaigns, providing reporting, insights, and suggestions for tactic and channel optimization
• Generate and analyze regular reporting on effectiveness and key performance indicators (KPIs) to share with marketing stakeholders
• Keep up-to-date and adhere to digital marketing best practices, including; usability, design/copywriting, privacy, and legislative policy.
• Understand email best practices and provide insights and feedback to improve content and email performance
• Advise and perform audience segmentation strategies to incorporate available demographic and behavioral criteria
• Develop Content Manager when needed for automated sales campaigns
• Deliver lead nurturing and triggered campaigns that are consistent with the brand, complement existing marketing and sales efforts
• Own end-to-end marketing automation processes and workflows to support audience segmentation, campaign design/build, lead routing, lead scoring and campaign effectiveness reporting.
• Maintain and grow our marketing database of marketable records working closely with our Marketing and Digital teams

Requirements

• Lead scoring/nurturing/marketing automation experience in a fast-paced, environment
• 3-5 years’ experience working within Marketing automation platforms
• Demonstrated success implementing multiple email campaigns at one time
• Experience with ZoHo Marketing Automation &/or CRM
• 3+ years’ experience managing marketing automation team in a B2B company
• Excellent oral and written communication skill

Pay Range

$80,000 - $110,000 Annually

About Inxeption

Inxeption is the leading technology platform digitizing the global Industrial Commerce value chain. We are advocates for our ecosystem of suppliers and buyers, enabling them to Do Business Better.