Marketing Assistant - Part-Time/Non-Benefited

JOB BULLETIN

Applications will be accepted on a CONTINUOUS BASIS with a first review date of Monday, July 31, 2023. Apply early. This position may close at any time without notice.

The Communications and Marketing Division is responsible for developing and delivering a comprehensive communications program for the City of Buena Park. This Division works to inform the public about City issues, programs, and events and to increase their awareness, interest, understanding, and involvement with the services they offer.

The City of Buena Park is seeking a highly motivated, energetic, and experienced Marketing Assistant to assist our Communications and Marketing Division with marketing and promotion of City events. The ideal candidate must have strong written and communication skills, be experienced in assisting and coordinating special events, and is knowledgeable of social media trends and platforms. If you meet the qualifications described below - APPLY TODAY!

This part-time position works approximately 20-30 hours per week and requires the availability to work nights, holidays, and weekend work assignments, as needed.

THE POSITION

Under general supervision, performs entry-level public relations work in support of the City's public information and community outreach strategies; assists with the advertising, marketing, and promotion of City events and recreation programs; and performs related work, as required.

DISTINGUISHING CHARACTERISTICS

The Marketing Assistant is an entry-level classification that assists the City Manager's Office with marketing, promoting, and communicating City programs and services. The Marketing Assistant is distinguished from the Marketing Specialist in that it has lesser responsibility for the development and implementation of marketing and communications programs, budgeting, and policymaking decisions. Work in this classification requires a lower level of discretion and less independent judgment in creating promotional and information material than the Marketing Specialist.

Essential Functions

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the class.

Write articles, feature stories, and news releases covering the City's activities and draft statements and special reports. Write, design, and lay out a variety of materials to advertise and promote City events and recreational activities, such as publications, newsletters, pamphlets, booklets, bulletins, reports, posters, exhibits, displays, banners, electronic reader boards, flyers, awards, certificates; proofreads and edits for correct grammar, punctuation, spelling, and tone. Market, advertise, and promote classes and all other recreation programs by assisting with the production of the quarterly Buena Park Today City News and Activity Guide. Develop and manage content for the City's website and social media platforms; assist departments with developing and analyzing marketing plans and strategies and make recommendations that fit the department's needs and are within the City's guidelines and standards. Assist with the production of special events, as needed.

Qualifications Guidelines

Knowledge of :

Public relations methods and techniques; effective outreach, advertising, and marketing strategies; principles and practices of maintaining content on websites and social media; principles and techniques used in establishing and maintaining strong community relations; fundamentals in writing, composition, layout, and production for mass media communications; basic mathematics; correct use of English usage, spelling, grammar, and punctuation; editing and proofreading techniques; and effective customer service techniques.

Ability To

Market and publicize recreation programs and various City events; prioritize, coordinate, and complete projects within tight schedules and competing deadlines and priorities; work independently as well as within a team environment; maintain accurate records and prepare reports; communicate effectively both orally and in written form utilizing a journalistic and technical writing style; translate ideas and write reports, news releases, and related data in a creative, clear, and concise manner for broad public appeal as well as specialized audiences; generate new and imaginative ideas; relate effectively to a diverse population; prepare and deliver effective oral presentations; maintain confidentiality of sensitive and privileged information; establish and maintain effective working relationships with supervisors, co-workers, volunteers, participants, and the public; exercise good judgment, flexibility, creativity and sensitivity in response to changing situations and needs; operate a computer and graphic design programs, including Adobe Illustrator, InDesign, Photoshop, Canva, Twitter, Facebook, and other programs and forms of social media.

PHYSICAL AND MENTAL DEMANDS

The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Physical Demands

While performing the duties of this class, the employee is constantly required to sit, and occasionally stand and walk within work areas and meeting sites. The employee must be able to talk and hear. The employee must be able to use hands to finger, handle, feel or operate computer hardware and standard office equipment; and reach with hands and arms above and below shoulders. The employee occasionally lifts and carries records and documents weighing less than 20 pounds. Specific vision abilities required by this class include close vision and the ability to adjust focus.

Mental Demands

While performing the duties of this class, the employee is regularly required to use oral and written communication skills; read and interpret data; thoroughly analyze and solve problems; exercise sound judgment in the absence of specific guidelines; use basic math and mathematical reasoning; establish priorities and work on multiple assignments and projects concurrently; meet intense and changing deadlines given interruptions; and interact appropriately with staff, management, city officials, media, contractors, public and private representatives, and others in the course of work.

WORK ENVIRONMENT

The employee works in office conditions where the noise level is usually moderate, at or below 85 decibels. Occasionally the employee may work in outdoor settings where they may be exposed to loud noises during city events and work under variable weather conditions at different sites. The employee occasionally attends City Council meetings, conventions, city events, and other functions on behalf of the city, including evening and weekend hours. Occasional driving to various city sites is required to research and write articles, introduce officials, meet with sponsors, coordinate city events, and act as public relations representative.

Education/Training/Experience

Associate's Degree or 60-semester units or the equivalent of college-level coursework in Marketing, Communications, Journalism, or a related field. A Bachelor's Degree is highly desirable. Two years of public relations experience, which includes marketing, advertising, writing, and editing, is required. Additional relevant work experience may substitute for the educational requirement.

Licenses/Certificates/Special Requirements

A valid Class C California driver's license, acceptable driving record, and evidence of insurability are required. Ability to travel and attend city functions, meetings, events, and conferences.

APPLICANT INFORMATION/EXAM WEIGHT

TENTATIVE TESTING SCHEDULE (DATES SUBJECT TO CHANGE)

WRITTEN EXAM TENTATIVELY SCHEDULED FOR
THE WEEK OF August 8, 2023
ORAL INTERVIEWS TENTATIVELY SCHEDULED FOR
THE WEEK OF August 15, 2023
Applicants must file a concise and complete City application regarding their qualifications for the position online through the Human Resources Department webpage at www.buenapark.com/hr as soon as possible. Applications may be accompanied by a resume describing experience, education, and training in relation to the requirements of the position, however, resumes will not be accepted in lieu of a City employment application.
All applications will be reviewed and only those candidates determined to be most qualified on the basis of experience and education, as submitted, will be invited to participate in the selection process. The selection process may include but is not limited to, oral interviews and/or written exams and oral presentations. Successful candidates will be placed on the employment-eligible list from which hires may be made. The list is valid for up to one year unless exhausted sooner.
The City of Buena Park is an Equal Opportunity employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status, or disability.
The City of Buena Park Alcohol and Drug Abuse Policy requires that all applicants undergo drug and alcohol testing prior to employment.
Below is a list of key benefits offered to employees of the City of Buena Park and is only a summary of benefits. They are not intended to replace or modify the legal plan documents on file in the Human Resources Department.
SALARY RANGE: Composed of six (6) steps - Entry step through E step (Except management positions). Each step represents an increase of approximately five (5) percent.
RETIREMENT: Provided through California Public Employees' Retirement System (CalPERS). Employee pays member contribution.
VACATION: Earned at the rate of ten (10) working days per year for the first five (5) years of service. Public safety employees receive a different but equivalent benefit. Additional vacation may be earned by employees after five (5) years of service.
SICK LEAVE: Accumulated on the basis of eight (8) hours per month with no maximum accumulation.
HOLIDAYS: An average of ten (10) holidays per year, plus one (1) floating holiday for certain bargaining groups.
MEDICAL INSURANCE: Several plans (indemnity and HMO's) are available. The City pays a flat rate portion of the premium according to the bargaining unit agreement.
DENTAL INSURANCE: Three (3) plans are available. The City pays a flat rate portion of the premium. The Employee may pay a portion of the insurance premium according at bargaining unit agreement and this benefit is voluntary.
VISION INSURANCE: One plan is available. The Employee pays the insurance premium and this benefit is voluntary.
LIFE INSURANCE: Amount of coverage is based on the employee bargaining unit. Premiums are fully paid by the City.
LONG TERM DISABILITY: Fully paid by the City. Police sworn personnel are not eligible.
EMPLOYEE ASSISTANCE PROGRAM: Available to all City employees and their immediate families.
DEFERRED COMPENSATION PLAN: The City offers one (1) plan administered by Nationwide Retirement Solutions. This is a voluntary benefit with no City contribution.
WORK SCHEDULE: 9/80, 4/10 or 3/12 alternative work schedule depending upon the work location.
OC CREDIT UNION: Available to all City employees and their families.