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Related keywords
- VIP Manager
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- Head Of Vip And Influencer Relations
- Influencer Marketing
- Influencer Marketing And Social Media Manager
- Global Influencer And Partnerships Marketing Manager
- Influencer And Content Marketing Manager
- Influencer Marketing Project Manager
- Influencer And Partnerships Marketing Manager
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Manager, Vip And Influencer Marketing - Tommy Hilfiger
Company | Tommy Hilfiger |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion |
Expires | 2023-05-13 |
Posted at | 1 year ago |
Position Summary
- Proposal development inclusive of PowerPoint/Keynote building, writing, and organizing relevant materials
- Manage key dressing events such as MET, and high visibility initiatives.
- Ability to design, secure & track/measure commercial successful partnerships and content activations.
- Utilizing tools and working with cross-functional agency partners to develop insights that shape our recommendations
- Manage the Influencer Marketing calendar for the Americas based on Regional planning and Global programming opportunities.
- Continuously identify new programs/initiatives/events to drive the brand vision, looking for first-move opportunities to leverage.
- Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and experiential efforts
- Oversee the development and delivery all information & support needed to drive Influence Media coverage & buzz in LatAm markets and support cross-functional teams in taking advantage of relevant Influencer opportunities.
- Manage trafficking of samples, gifting, and collateral. Drive product placement into television and film.
- Development of influencer strategies and tactical plans to support business goals
- Measure and recap ROI across initiatives in order to gauge success and inform future strategy.
- Lead in the development of new business proposals including but not limited to:
- Compile and analyze relevant competitive and talent data through publicly available information and via digital subscriptions / agencies.
- Identify talent partners based on Global and Regional briefs and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators, and VIPs.
- Manage talent briefings and executional conversations around events, partnerships, dressing and legal contract procedures with talent partners. Maintain ongoing talent relationships with mailings, giftings and outreach on brand initiatives, building close relationships that create alignment, transparency and consumer impact.
- Understand social media, ecommerce and communications content needs, and identify ways to leverage Influencer Marketing partnerships and strategies as a content pipeline.
- 5+ years of related experience, preferably within Influencer Marketing, Social Media, or PR
- Bachelor’s degree
- MAC experience a+
- Fluency in established and emerging Social Media platforms – Instagram, TikTok, YouTube, Twitter, Clubhouse, etc.
- Proactive approach ---- ability to anticipate future actions that may be required
- Experience with image editing and photography (Adobe Suite)
- Identify,
- PC Skills, including MS Office, and MS Outlook
- Flexibility to adapt to changing business needs/ Dealing with ambiguity
- Ability to multi-task
- Ability to balance and align the creative and business needs of a project
- Ability to think strategically and creatively
- Excellent communication skills, both written and oral
- Strong project management/time management skills
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