Manager, Global Influencer Marketing – Bobbi Brown

Position Summary
Working with the Director of Global Communications, the Manager is responsible for the Influencer Marketing, the Talent Management and outreach.
Tapped into the cultural zeitgeist to find relevant partners, talent and collaborators that drive earned media value and build on Bobbi Brown’s brand equity and positioning.
Responsibilities
INFLUENCER MARKETING (70%)

• EMV Reporting – create global reporting template and activation strategies to meet and exceed EMV goals.
• Accelerate conversation of Bobbi Brown with a focus on traffic driving influencer activation guidelines, elevated gifting, and high touch experiences.
• Execute monthly and quarterly business recaps across initiatives results.
• Develop influencer, event and media strategy that drives our core product business revenue.
• Curate and manage ongoing influencer list for Bobbi Brown and global partners reporting out on learnings and key KPI’s.
• Drive mailer strategy, concepts, and execution in partnership with agency.
• Coordinate and manage all PR and Influencer Marketing for new launches and core product activations.
• Organize, execute, and track influencer gifting programs reporting out on results.
• Manage budget and develop strategy and execution for global activations and events.

TALENT / TALENT OUTREACH (30%)

• Organize and maintain VIP talent relations and partnerships including seeding, gifting, artistry outreach, and more.
• Regularly gift our Artists in residence with new products prior to launch.
• Create and manage professional relationships with celebrity and VIP artistry partners.
• Ensure Artistry is infused throughout all social platforms in an ownable, unique and platform maximizing way.
• Work with key regions to integrate our Artists in residence into regional programming.
• Negotiate and manage contract details for talent and partnerships, work closely with the legal team on all negotiations.
• Concept and execute celebrity, influencer, and media events.
• Provide organized reporting and impactful recaps and presentations reflecting the KPIs of each campaign and always on.
• Partner with key regions to integrate our Artists in residence and BB Pros into market initiatives.
• Collaborate with marketing, creative, education and social to identify content opportunities and integration into 360 programming.

Qualifications
Qualifications

• Luxury experience is highly recommended
• Strong relationship building skills with internal and external partners, ability to motivate a team
• Must be able to manage budgets
• 5+ years of related experience
• Knowledge of and relationships with celebrities, influencers, makeup artists, and entertainment talent and their agents
• Must possess strong communication and organizational skills
• Global strategic thinking
• Ability to work in a highly collaborative and fast-paced environment

The anticipated base salary range for this position is $82,500 to $135,500. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Job Marketing
Primary Location US-NY-New York
Job Type Standard
Schedule Full-time
Shift 1st (Day) Shift
Job Number 2310060
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].