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Manager, Ucan Creative Marketing - Series

Company

Netflix
Address , Los Angeles, Ca
Employment type
Salary
Expires 2023-07-21
Posted at 11 months ago
Job Description
    THE OPPORTUNITY
    It’s an exciting time to join Netflix as we continue shaping the future of global entertainment. With over 233 million streaming members in over 190 countries, our approach to marketing is to build innovative, culturally relevant, creatively excellent campaigns that pierce the zeitgeist and drive conversation.

    THE ROLE
    The Netflix Series Marketing team seeks a Creative Marketing Manager to lead the day-to-day development and execution of 360 marketing campaigns for some of Netflix’s most exciting genre series.

    CORE RESPONSIBILITIES

    • Communicate and collaborate with external studios, showrunners, producers, talent and talent representatives where needed.
    • Lead on-set capture of custom creative assets.
    • Be the main point of contact with agencies - brief, hire, manage and give feedback to create the best campaigns.
    • Build global 360 creative marketing campaigns for some of Netflix’s most exciting genre series - from strategy development to tactical execution (including AV/trailers, digital/social, print/out-of-home and more).
    • Manage budget.
    • Collaborate with our regions to extend your campaign strategy/creative around the world and maximize its impact.
    • Act as a liaison to internal x-functional teams at every step of the campaign, from early strategy through campaign completion.

    WHO WE’RE LOOKING FOR

    • You are a proactive self-starter, who is resourceful and solution-oriented. You demonstrate strong judgment in the face of ambiguity.
    • You are a cross-functional team player who is able to engage, listen and collaborate with internal departments.
    • You have experience with marketing shoots.
    • You have worked on 360 campaigns, from strategy development to tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more).
    • You are passionate and curious about all aspects of the Netflix business.
    • You thrive in a fast-paced and demanding environment.
    • You have built world-class, culturally relevant, conversation-driving creative.
    • You understand how to tell a strategic, compelling and cohesive story across all platforms.
    • You can conceptualize and articulate creative strategy and big ideas that people will rally around.
    • You strive to innovate, try new technologies and disrupt marketing norms in your work.
    • You have a minimum of 5 years of experience in an entertainment marketing/social department at a network, studio, agency or brand.
    • You have a passion for television.
    • You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
    At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

    The overall market range for roles in this area of Netflix is typically $175,000 - $445,000

    This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.