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Manager, Influencer And Ugc
Company | Beautycounter |
Address | Santa Monica, CA, United States |
Employment type | PART_TIME |
Salary | |
Category | Manufacturing,Retail,Wellness and Fitness Services |
Expires | 2023-05-26 |
Posted at | 1 year ago |
At Beautycounter, we go beyond clean to get safer beauty into the hands of everyone. Launched in 2013 as a direct-to-consumer beauty brand and acquired by the Carlyle Group in April 2021, we develop and distribute roughly 100 beauty products across skin care, makeup, and personal care, serving both the United States and Canada.
- Propose & execute a comprehensive influencer and UGC strategy that supports our brand's overall marketing, mission and communications goals.
- Curate, in partnership with the social team, UGC across our social media channels and other digital platforms.
- Work closely with cross-functional teams, including marketing, creative, and communications, to ensure cohesive and effective execution of influencer and UGC initiatives.
- Manage influencer and UGC campaigns from start to finish, including briefing influencers, tracking deliverables, and analyzing performance data.
- Develop and implement influencer and UGC metrics and KPIs to measure the success of campaigns and initiatives.
- Identify and engage with key influencers in our target audience, build and maintain strong relationships with them, and negotiate influencer partnerships and campaigns.
- Stay up-to-date on industry trends, best practices, and emerging technologies related to influencer marketing and UGC.
- Excellent interpersonal and relationship-building skills, with the ability to effectively engage with key influencers and cross-functional teams.
- 5+ years of experience in influencer marketing and/or UGC, with a proven track record of success in executing effective campaigns and initiatives – ideally in Beauty.
- Proven project management skills, with the ability to manage multiple projects and initiatives simultaneously in a fast-paced, deadline-driven environment.
- Strong analytical skills, with the ability to use data to drive strategic decisions and optimize campaign performance.
- Bachelor's degree in marketing, communications, or a related field.
- Strong understanding of social media and the digital landscape, including influencer platforms, content creation tools, and measurement technologies.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex concepts to diverse audiences.
- Healthcare and dependent care FSA
- 401(k) plan with company match following 90 days of employment
- Unlimited Vacation for Exempt Associates (or 15 days Paid Time Off for Non-Exempt Associates)
- 14 Company Paid Holidays per year
- Bc paid and supplemental life and AD&D insurance
- Medical, dental, vision insurance effective the 1st of the month following hire date
- Bc contribution to HSA plan (if enrolled in HSA compatible plan)
- Health & Wellness support for all employees (at no cost!) through Modern Health
- 20 hours of Paid Volunteer Time off per year
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