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Manager, Ads B2B Marketing

Company

Netflix
Address , Los Angeles, Ca
Employment type
Salary
Expires 2023-06-18
Posted at 1 year ago
Job Description
    Netflix is one of the world's leading entertainment services with 231 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

    The Manager, Ads B2B Marketing will be a key architect in the Ads Marketing team’s success by crafting and activating the Netflix advertising story and value proposition to brand partners across the globe. You’ll work with multidisciplinary teams to develop strategic approaches to fueling brand and business growth on platform, unlocking the creative potential of ads offering,

    Additionally, you will contribute to broader business tactics beyond title campaigns and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer and executive.

    Core Responsibilities:

    • Collaborate in building the marketing strategy for ad product launches.
    • Pull together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
    • Deliver regular updates to leadership complete with wins, challenges, and asks.
    • Work with product and comms partners to clearly define marketing needs and coordinate various parts of the Ad Sales organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc).
    • Assess upcoming ad solutions and feature launches to identify key B2B stories
    • Collaborate cross-functionally (Comms, Ad Product, Research & Marketing) to ensure a consistent ads narrative.
    • Collaborate with cross-functional and international teams for launches and ongoing growth. Partner regularly with Product, Sales, PR, and other cross-functional partners.
    • Design and craft go-to-market strategies and narratives in a succinct and exciting way for the Sales team and their advertising clients.
    • Understand our partners (advertisers), and seek actionable insights to inform product and marketing strategy, and represent partners to cross-functional teams.
    • Collaborate on the marketing strategy, messaging and supporting content for Netflix Ads emerging products (especially for national buyers), laddering up to the broader B2B marketing plan, and in partnership with B2C marketing.

    Qualifications:

    • Experience in product positioning, narrative, and collateral development.
    • Work closely with product and sales teams to develop product strategy, positioning, and messaging.
    • 7+ years of experience in B2B marketing, product marketing, digital advertising or marketing communications.
    • Analytical and organizational skills, and the ability to communicate effectively in person at all business levels and effectively navigate ambiguity.
    • An understanding of of the CTV/OTT/Streaming landscape
    • Ability to work in a highly cross-functional environment to drive stakeholder alignment and scaled communications.
    • Develop content including blog posts, case studies, presentations, creative assets, and thought leadership that support our marketing objectives.
    • Ability to develop and implement creative ideas, partner with agencies, and carefully manage competing projects with tight deadlines.
    • You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).
    • Help inform the development of new measurement products based on advertiser feedback and market insights.
    At Netflix, we carefully consider a wide range of compensation factors to determine your personal top of market. We rely on market indicators to determine compensation and consider your specific job family, background, skills, and experience to get it right. These considerations can cause your compensation to vary and will also be dependent on your location.

    The overall market range for roles in this area of Netflix is typically $175,000 - $445,000

    This market range is based on total compensation (vs. only base salary), which is in line with our compensation philosophy. Netflix is a unique culture and environment. Learn more here.