Data Scientist - Tiktok Ads/Tcm Growth

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Responsibilities
TikTok TCM team focuses on supporting all types of business owners and creators on the platform. We are looking for Data Scientist who can see beyond the numbers, apply technical expertise to influence the business strategy and provide insights to drive sustainable growth.
What You Will Do
- Identify and evaluate strengths and weaknesses in the ecosystem from different perspectives, including driving funnel conversion on the marketplace and opportunities sizing.
- Develop analytic framework in partnership with operation team to quantify business impact , diagnose marketplace issues and to bring insights using internal and external data
- A. Develop in-depth expertise on product user segmentations and build quantitative model to evaluate user (mostly) LTV value
- B. Standardize analytics to evaluate on-platform promotion performance across user segmentations, measure long term/short term user activation / engagement impact and quantify ROI
- C. Define KPIs and develop analytic framework to evaluate on-platform comm assets engagement and drive continuous UI/UX iterations via A/B testing
- Develop long-range business forecast models and run scenario analysis to understand the implications of a variety of business decisions on key metrics, share the insights with cross-functional team to influence strategic decisions
- Perform scientific measurements to assess the performances of business initiatives
- Partner with cross-functional to automate insight reporting and improve planning process;
- Work with growth team to develop growth strategy and drive customer acquisition and product adoption
Qualifications
- 3+ years industry experience and advanced degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Computer Science, Mathematics, Physics) or equivalent practical experience
- Hands-on forecasting model and experience with business strategies planning is a plus
- Highly analytical with strong interpersonal skills, this is a role that interfaces internally, cross-functionally, with people of non-analytic saavy background
- Prior working experience in a marketing technology org is preferred, and deep knowledge of the influencer marketing landscape is a big plus.
- Fluency in core set of Data Science
- SQL/Hive, R/Python
- ETL
- Statistical modelling and testing
- Exceptional communications skills and can manage stakeholder priorities directly
- Proven ability with presentation and data visualization tools, such as Tableau, Shinny, Excel and etc.
Bonus point if:
- You are passionate about influencer marketing.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $153000 - $296000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.