Interesting Job Opportunity: Pocketfm - Growth Lead

About Pocket FM

Pocket FM is a leading audio streaming platform where users can listen to audio content across formats like audio series, audiobooks and podcasts. We are pioneering audio entertainment globally with a vision to build the largest audio OTT platform. With over 100k+ hours of content and 200k+ creators, we have one of the largest repositories of audio content.

Our mission is to give voice to stories from all around the world. Pocket FM has grown to 15 million MAL (monthly active listeners), spending an average of over 100 minutes every day. We are a Series C funded start-up backed by some of the marquee investors like Naver, Goodwater Capital, Lightspeed, Tanglin Venture Partners and others.

All our decisions are data backed, and we have huge analytics pipelines to measure and understand user behavior. If scale is something that excites you, and want to work in a fast paced startup, reach out to Lead user acquisition for one of the biggest genres on the Pocket FM platform for our International Business.

• Collaborate with internal teams like creative, product, tech, and more to drive 4+ years of post-MBA experience across Growth/Revenue Strategy/Strategy Consulting/Corporate Strategy Teams at digital consumer businesses.
• Strong familiarity with business, digital media, and tech startup landscape in India.
• Experience in defining program requirements and using data and metrics to determine improvements.
• Create and implement the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets.
• Drive marketing decisions through quantitative results and AB testing, as well as qualitative research and customer insights.
• Ideate, test, and scale new acquisition channels (organic and paid).
• Lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions, including performance marketing, events, social media marketing, product marketing, and partnerships.

Language Proficiency: English & Hindi

Location: Anywhere in India (Remote Working)

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