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Company | Pocket FM |
Address | Location, WV, United States |
Employment type | FULL_TIME |
Salary | |
Category | Book and Periodical Publishing,Technology, Information and Media,Media and Telecommunications |
Expires | 2023-06-12 |
Posted at | 11 months ago |
About Pocket FM
- Strong use of analytics, user research, and business cases to drive decisions
- A desire to understand consumer behaviour and mindset
- Lead user acquisition for one of the biggest genres on the Pocket FM platform
- Passion for technology products built for scale
- Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights
- Creating and implementing the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets
- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
- Collaborate with internal teams like creative, product, tech and more, to drive 2+ Years of relevant work experience
- Ideate, test and scale new acquisition channels (Organic & Paid)
- Experimentation mindset
- Comfortable working hands-on in a fast-paced start-up environment
- Curious about metrics, execution processes and keeping an eye out for details
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