Interesting Job Opportunity: Pocketfm - Growth Lead - Emerging Channel

About Pocket FM

Pocket FM is a leading audio streaming platform where users can listen to audio content across formats like audio series, audiobooks and podcasts. We are pioneering audio entertainment globally with a vision to build the largest audio OTT platform. With over 100k+ hours of content and 200k+ creators, we have one of the largest repositories of audio content.

Our mission is to give voice to stories from all around the world. Pocket FM has grown to 15 million MAL (monthly active listeners), spending an average of over 100 minutes every day. We are a Series C funded start-up backed by some of the marquee investors like Naver, Goodwater Capital, Lightspeed, Tanglin Venture Partners and others.

All our decisions are data backed, and we have huge analytics pipelines to measure and understand user behavior. If scale is something that excites you, and want to work in a fast paced startup, reach out to us.

About The Role

• The role requires extensive problem-solving through rigorous experimentation, both within and outside of the Finding and owning new user acquisition channels and ensuring that users have the best in-app experience.
• Co-owning the pricing and monetization strategy for content to deliver the highest conversions and ARPU.
• Sharing feedback for product improvements, being responsible for tangible growth goals, and tracking, analyzing, and reporting on progress toward those 4+ years of post-MBA experience across Growth/Revenue Strategy/Strategy Consulting/Corporate Strategy Teams at digital consumer businesses.
• Experience in defining program requirements and using data and metrics to determine improvements.
• We are seeking a Growth Lead who will take charge and accelerate our efforts towards efficiently acquiring and retaining users for our US business.
• This position resides at the intersection of analytics, product, content, and growth marketing. The ideal candidate is user-focused, data-driven, and has a solid technical, marketing, analytical, and business background with a focus on delivering high-impact and sustainable growth.
• The goal is to determine organic and paid acquisition channels as well as strategies to retain and convert them into engaged users.
• Working cross-functionally to build a thorough understanding of the conversion funnel and identifying key marketing and content levers of the platform.
• Strong familiarity with business, digital media, and tech startup landscape in India.
• Working closely with category, product, and user experience teams to problem-solve for the best user experience.

Language Proficiency: English & Hindi

Location: Anywhere in India (Remote Working)

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