Head Of Marketing - North America

TheHead of marketingis responsible for providing knowledge, strategy and leadership for Pro Farm group’s growing product portfolio and market segments, which delivers significant impact on both the company’s growth and the future of sustainable agriculture.Pro Farm Group is looking for an experienced head of marketing in the plant protection industry with the desire and ability to grow a career in the rapidly growing bio pesticides industry.

Responsabilities and duties:

Essential Functions

• In concert with the Regulatory Department, maintain all product master labels and container labels to ensure compliance with regulatory agencies and take advantage of market opportunities
• Lead a team of six direct reports (three product managers, one strategic marcom manager, one sales and operations manager and one Analytics and reporting manager)
• Responsible for the annual and long-term brand strategies
• Be the ‘’Voice of the Customer’’ within the company
• Based on solid market insight and data analysis create and implement the brand strategy.
• Provide guidance to product development and R&D on AI suitability for current unmet market needs and conduct appropriate market analysis.
• Build and maintain strategic relationships with potential partners for co-promotion opportunities to increase the customer experience with Pro Farm Group products.
• Implement market research initiatives as needed.
• Interact with Supply Chain, Regulatory, R&D, Product Development and Sales Departments to ensure product formulations, labeling, registrations, product supply and demand, competitive pricing and sales support are in place to optimize customer satisfaction and value to MBI’s business.
• Provide market support across multiple crops for the positioning of the relevant PFG product portfolio
• Develop and implement a comprehensive annual and a 3-5 year product business plan.
• Develop and manage the brand value proposition and positioning.
• Provide in-depth market, industry and competitive analysis for existing products and new product launches by brand by crop.
• Elaborate and implement the communication strategy
• Develop and oversees the implementation of an annual brand market business and communication plan.
• Develop pricing and packaging strategies.
• Partner with sales leadership and implement strategies to achieve revenue and margin objectives
• Excellent written and verbal communication skills.
• Develop, monitor and update product forecasts, marketing and financial plans.
• Successfully launch new products / product lines

REQUIREMENTS

EDUCATION:

• Bachelor’s degree required, preferably with a concentration in business management, marketing, agriculture, or related field of business.
• Master in Business Administration (MBA) preferred

EXPERIENCE:

• At least 5 years’ experience in a senior marketing role
• At least 10 years’ experience in the crop protection market
• At least 5 years’ experience in successfully managing teams

OTHER:

• Ability to identify issues, impacts and implications and recommend solutions.
• Demonstrated success in product launches and end-to-end execution of marketing strategies.
• Ability to be flexible and highly adaptable to new or changing priorities.
• Experience in market analysis, forecasting, budget planning skills required.
• Familiarity and a passion for agriculture and biopesticides are highly desirable.
• Ability to be highly organized, prioritize and direct multiple projects; meet multiple deadlines in a fast-paced environment.Attention to detail is essential in this position.
• Experience in pesticide regulatory environment highly preferable.
• Understanding of the adjuvant and fertilizer market are highly desirable

TRAVEL:

• Overnight travel to annual meetings/conferences (up to 7 consecutive days) required; overnight travel to other meetings (typically 1-5 consecutive days); inclusion of weekends may be involved.
• Ability to travel domestically by car, train or air approximately 20-30% of the time.