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Head Of Global Brand Marketing
Company | Plaid |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development,Technology, Information and Internet,Financial Services |
Expires | 2023-05-27 |
Posted at | 1 year ago |
At Plaid, our mission is to unlock financial freedom for everyone. There has never been a better time than now to start building the future of fintech with us. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Salt Lake City, Washington D.C., London and Amsterdam.
- Lead and drive the vision for a multi-faceted brand team, both those who report directly and matrixed across the organization, empowering Brand Marketing, Brand Design, Social and Events to tell our best possible stories.
- Develop and lead brand awareness campaigns that drive both short term sales success and long term value.
- Act as the catalyst for driving our brand ethos through everything we do at Plaid. Brand should be literally and figuratively at the center of our marketing efforts.
- Foster an environment of curiosity and creativity that brings out the best in everyone.
- Develop strong agency partnerships and vendor relationships to be able to take on big campaigns with high production valueFoster an environment of curiosity and creativity that brings out the best in everyone.
- Build a comprehensive strategic plan for measuring the value of brand awareness, and improving it over time through brand architecture, brand positioning, messaging strategy, tone of voice and visual identity.
- Thoughtful and methodical with a healthy dose of wild eyed creativity.
- Proven strength in communication, presentation and influence.
- Has proven experience at nurturing new brands - not just optimizing existing ones.
- Able to execute in a matrixed organization with many competing priorities.
- Excellent storytelling skills and the ability to tease out the highest level ‘why’.
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