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Growth Marketing Lead, Offline
Company | Orchard |
Address | Denver, CO, United States |
Employment type | FULL_TIME |
Salary | |
Category | Real Estate |
Expires | 2023-07-31 |
Posted at | 10 months ago |
About Orchard
- Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
- Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
- Manage an 8-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Direct Mail, and new channels
- Work closely with external agencies to place media buys and refine local buying strategy
- Collaborate with internal creative team to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, mailers)
- Passion for creative testing and a knack for crafting messaging that resonates
- Background in offline marketing with emphasis on Radio, TV and/or Direct Mail a plus
- 4+ years of experience driving growth within a B2C performance marketing function
- Amazing attention to detail
- Experience with high consideration/LTV products
- Team player attitude and comfort working in a fast-paced environment
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
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