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Growth Marketing Manager Jobs
Company | Geniusult Solutions |
Address | Denver, CO, United States |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-07-21 |
Posted at | 10 months ago |
Position: Growth Marketing Manager
Summary:
We're looking for a Growth Marketing Manager to join our team!
The most important trait with this candidate is that they are extremely well versed in growth marketing
(i.e. paid social + search) from a strategy + analytical POV. They have run the strategy and
implementation for a B2B brand across several channels. This person eats, sleeps, breathes data
and how their channel efforts relate directly back to revenue. They know the ins and outs of core ad
platforms (FB, Google, Linkedin, TikTok) - meaning, they can not only implement an ad, they can
analyze the performance of it.
Responsibilities
• Execute the strategy and daily management of our performance channels including but not limited to: paid
social, search and display
• Drive the planning and budget allocation between channels — optimizing for channel-specific KPIs
• Oversee and collaborate with our agency partners — ensuring strategic implementation + performance
• Develop and maintain metric reports / dashboards that track performance and efficiency
• Help inform recommendations for acquisition strategies (new channels, audiences, tactics, bidding
strategies, targeting options)
• Work closely with product and sales teams to improve both inbound and outbound marketing efforts
through developing and refining our funnels by channel
• Proactively test and analyze our creative, messaging, offerings and landing pages in partnership with our
design team
• Concept and own experiments on acquisition channels, using data to drive decision making
• Build relationships with our platform and demand-gen partners (Google, Facebook, etc.), leading the testing
of new ad products and beta features
• Partner with the larger marketing team on brand marketing campaigns that drive awareness and
engagement
• Embody the mission and vision of Breef with an understanding of how and why we do what we do
Ideal candidate traits
• 5+ years of experience in a growth marketing role
• Prior experience within a digital agency or high-growth startup (ideally in the B2B space)
• Track record of managing multi-channel paid marketing campaigns (from set-up through to execution)
• Strong analytical skills — must understand data and how to action it
• Understanding of general web and app technology: cookies, pixels, SDKs, tracking, tagging, APIs
• Experience working with a large and complex customer base
• An integrated marketing mindset and understanding of the interplay between offline vs. online, brand vs.
performance marketing
• Deep understanding of platform trends, ability to think two steps ahead and look around the corner
• Ability to balance long-term strategic initiatives with short-term needs and ad-hoc needs / requests
• A growth mindset. Every challenge is an opportunity and any problem can be figured out
Salary: $90K - $130K
Full-time
On-site
Denver. CO
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