Assistant Manager, Social Media - Maybelline

Assistant Manager, Social and Content

Maybelline DMI

Job: Assistant Manager, Social & Content

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview: Responsible for the Brand’s social and content strategies on the global Instagram + TikTok, managing and maximizing engagement on the platform.

Job Responsibilities

• Stay current on all social media platform updates and make recommendations on how to best optimize brand channel performance
• Develop strategy, manage & source content & UGC as well as write copy for organic social channels—with a focus on the Global Instagram Account and TikTok —to help to tell the brand story in a fun and engaging way while receiving content input from categories and countries.
• Strategically conceptualize with team on efforts to grow followers and to share performance insights from organic content that could be applied for paid assets
• Oversee community management response team and direct to cross functional/regional representatives for problem solving as needed
• Develop and issue Social Media Content Calendars for global cross functional team alignment and timely execution
• Support the continued evolution of the brand’s social media strategy by owning the guideline updates and ensuring countries are adhering to them.
• Dually responsible for editorial content planning, social media reporting, social listening analysis and budget management
• Lead organic social media strategy, including the maximizing of growth/engagement on existing platforms and staying on top of new platforms and trends in partnership with the U.S team; optimizing posts and responding to feedback and comments.
• Passionately track social media analytics to identify the latest social trends, tools, competitors, innovations, features and products and compile analytics and present monthly reports on brand social media performance and competitor activity to key stakeholders.
• Partner with markets to activate global initiatives on Instagram, inclusive of: launch support, Spokes content, and cultural events to help strengthen the Brand’s worldwide presence on the platform
• Work closely with Team with ideas on how to integrate influencer content into our social media strategy and collaborate on ways to leverage influencer partnerships to build brand engagement

Job Requirements

• Quantitative data analysis skills
• Global initiatives and content needs
• Social media insights
• Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Passion for makeup, social and creation
• Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience)
• Strong Interpersonal Skills (written and oral)
• Collaborative leadership skills
• Strong appreciation for our business / sensitivity to métier
• Prioritization & Organization Skills
• Project Management Skills
• Mac Proficiency
• 1-3 years of related business experience
• Content that resonates with my consumer
• Must be professional and energetic with a positive attitude
• In depth knowledge of:
• Consumer point of view & insights/feedback

Personality traits that would be a good match for this team:

• Social platforms (Instagram, TikTok) and best practices; ability to interpret social media insights
• Intense Passion and Curiosity Around:
• Makeup and Beauty (whatever that means to you)!
• Content Production
• Consumer habits, language, & engagement methodologies

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

Salary Range: $81,300-$113,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Access to Mental Health & Wellness Programs
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Employee Resource Groups (Think Tanks and Innovation Squads)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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