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Weekend Social Media Editor

Company

The New York Times

Address , New York
Employment type FULL_TIME
Salary $99,000 - $121,000 a year
Expires 2023-10-21
Posted at 8 months ago
Job Description
The
mission
of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date,
subject to approved medical and/or religious exemptions, in accordance with applicable law.

The New York Times is looking for an editor with experience in journalism and managing social accounts and help shape our weekend social report and contribute to broader weekend planning.
You will establish a vision for shaping and targeting our journalism for different platforms, with a special focus on weekend programming. You will be responsible for understanding and developing new strategies, tools and workflows as those platforms evolve. Engaging our readers, monitoring off-platform conversations for story ideas and integrating readers’ contributions into our daily and enterprise report is essential.
You will also work with reporters and editors across the newsroom on how social media and readers’ voices can inform our journalism, both pre- and post-publishing.
This role will also work with other Audience colleagues and weekend editors to come up with audience plans, signal social opportunities and create off-platform presentations of our journalism, including visuals.
This role will report to the associate director, off-platform, in New York.
Responsibilities:
  • Respond to readers’ real-time social and search needs
  • Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms
  • Participating in weekend planning meetings with top editors to flag trends and insights
  • Suggesting story ideas, and partnering with desks across the weekend team to produce stories that:
  • Anticipate readers’ prospective social and search needs sparked by a Times exclusive or a news event
  • Working with journalists in the newsroom on best social media practices, including framing pieces for specific audiences
  • Building creative social native content (headline/quote cards, native photos/videos, etc.)
  • Developing testing strategies around medium (images, video) and message (headline, social share text), to inform a constantly updating set of best practices for engaging off-platform audiences (Social, Search, etc.)
  • Developing and refining the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing
  • Partner with editors across newsdesk to workshop on-platform framing of articles that leverages off-platform performance and readers’ interest
  • Leading The Times’s main presence on social media on weekends, covering breaking news and live events, conceiving and executing innovative social plans for enterprise projects and engaging readers in audience-driven projects.

Basic Qualifications:
  • 3+ years of experience in social media or digital journalism
  • Bachelor's degree preferred, but not a requirement with equivalent experience
  • Willingness to work weekends (expected hours, 8am-7pm ET Saturday and Sunday) along with Thursdays and Fridays (~9am-5pm).
  • Deep understanding of all mainstream and some emerging social channels
  • Excellent news and editorial judgment
  • Strong analytical skills and familiarity with how to use data to make editorial decisions
  • Demonstrated interest in visual storytelling
  • Proven experience in social media or digital journalism for a news organization
Preferred Qualifications:
  • Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly
  • A passion for news and a dedication to The Times and its journalistic mission
The annual base pay salary for this role is between $99,000.00 and $121,000.00.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws, and will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.