Director/Head Of Marketing (Luxury Travel)

This position is for Texas residents: This is a fully-remote, full time employee position.

Company Overview

Born out of Silicon Valley, Zicasso is a fast-growing travel tech company revolutionizing the luxury travel industry. We specialize in connecting discerning travelers with our global network of travel specialists to deliver bespoke, one-of-a-kind, global travel experiences. Our esteemed clientele includes a Pulitzer Prize winner, Olympic cyclists, C-level executives, Academy Award recipients, and anyone seeking unforgettable, life-enriching travel adventures. We command a strong lead within the industry, and we have the glowing reviews to prove it!

Our entire team is fully remote and spans across five continents. And we're growing!

Zicasso values a dynamic and progressive, tech-forward work environment that encourages innovative ideas and recognizes individuals who exhibit creativity, initiative, and hard work. We welcome applicants who are motivated by the opportunity to continuously learn and grow with us, and who are eager to think outside of the box. We are seeking individuals who thrive in a challenging and tech-savvy work setting and are excited to contribute to the success of our team.

The Role

Zicasso is looking for a highly motivated and experienced Director of Marketing to lead all functions of our marketing efforts.

Reporting to the CEO as the Head of Marketing, you will lead and manage all aspects of our marketing function, with the goal of driving revenue growth while developing a premier consumer brand for luxury US travelers. You will be responsible to drive business by connecting, engaging and developing loyalty with consumers using great content, business insights and data acumen.

Both a Generalist AND Specialized Expertise in SEO or PPC: This role requires a combination of broad marketing knowledge/capability as well as specialized proficiency in either SEO or PPC.

To successfully drive the marketing campaigns, you must have a good understanding of luxury consumers in the United States. You must be well traveled and have a passion for international travel.

Key Responsibilities

• Leadership: Lead and manage both the internal marketing team and external agencies. Using an analytical and data-led approach, develop an integrated marketing plan to drive revenue growth. In a highly collaborative environment with other members of the executive team, contribute towards company strategy and priorities as well as champion our core values.

• SEO and Content Marketing: Lead the SEO efforts by both an internal team and external agency to achieve continual improvements in search rankings and quality traffic growth. Lead the content marketing team with the development of the industry’s highest quality content. Our content goals are twofold: 1) be highly engaging and helpful to our travelers, and 2) achieve high organic search results ranking for important keywords.

• PPC / Paid Search: Lead an internal and external team to develop, optimize, and scale PPC campaigns with a highly analytical approach. Utilize a variety of SEM tools, A/B testing techniques, and Google Analytics to optimize ROI.

• Referral Marketing / Word-of-Mouth Marketing: Zicasso enjoys exceptionally high customer (traveler) satisfaction, with over 22K reviews that average 4.88 out of 5 stars. In collaboration with the Traveler Care team, develop innovative programs to deepen our relationship with customers and encourage them to tell their friends and family about Zicasso and their exceptional travel experiences.

• Brand Building: Develop a deep understanding of our customers (travelers) and ensure that our branding and messaging maximizes brand retention, sales conversion, and loyalty. With PR, extend Zicasso’s brand as an undisputed thought leader in luxury travel. Act as a spokesperson for the company together with the CEO.

• Email Marketing: Use data-driven methodologies to drive and continually improve results. Grow subscriber base and engagement; develop and analyze key metrics.

• Technology: The use of technology is core to how Zicasso operates. From the use of ChatGPT and Generative AI to the best marketing tech tools and applications, you are responsible for leveraging innovative technology for marketing advantage.

Required Skills and Experience

NOTE: To be considered, candidates must have a strong background and understanding of either SEO or PPC (extra bonus points if you have both!)

• A Bachelor's degree. A Master’s degree is a plus

• 10+ years of experience in various aspects of B2C marketing, including but not limited to PPC and agency management, SEO and content marketing, marketing analytics, utilizing marketing automation tools like ActiveCampaign, brand development, etc.

• 5+ years of experience with team leadership and people management

• Mandatory: Experience in marketing to American (US) consumers (B2C marketing). Highly desirable: Experience in luxury travel marketing or related industries (e.g., hospitality, tourism, lifestyle) or luxury consumer goods marketing

• Strategic thinking to develop comprehensive digital marketing strategies that align with the company's overall business goals, including understanding the target audience, competitive landscape, and market trends, as well as identifying new opportunities for growth

• Strong analytical and problem-solving skills, with the ability to analyze data, identify trends and make data-driven decisions

• Experience managing large-scale digital marketing campaigns

• Proven track record of driving business growth and achieving ROI targets

• Proven record of strong technical skills that translate into a deep understanding of digital marketing tools and technologies, including marketing automation, analytics platforms, and content management systems

• Passion for international travel. You have traveled to numerous countries for your vacations (not business travel) and can’t wait for your next trip!

What We Offer:

“A Values-Driven Team”

• Fully remote work arrangement

• Competitive compensation and benefits package (medical, dental, vision)

• Open Paid Time Off policy and 10 days of company-paid holidays

• Stock options package

• 401K retirement plan with employer matching

• Substantially discounted luxury travel during off-season

• An unforgettable annual company retreat at one of the international destinations we serve

If you are a motivated, results-driven, tech-savvy marketing professional, we strongly encourage you to apply for this exciting opportunity to join our team and help shape the future of personalized, life-enriching travel experiences at Zicasso!

This position is for Texas residents: This is a fully-remote, full time, employee position for candidates who live in the state of Texas.