Director Of Sales And Marketing -Holiday Inn Express Galleria Ballpark

Description

Why work with us?

• Accommodating Work Schedules
• Quarterly Bonus Opportunity For All Associates
• Paid Vacation for Full and Part Time Associates, With Cash Out Options
• Medical Telehealth Paid For 100% By Us
• Anniversary Bonuses
• Medical/Dental/Vision Benefits offered at 25 hours+, Company Pays 60%
• Competitive Wages

Position: Director of Sales and Marketing

Reports To: General Manager

Summary Of Position

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales

related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead

of market trends, market share movement and ongoing competitive hotel analysis to ensure budgeted revenues are met or

exceeded.

The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan

designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports

revenue attainment.

General Responsibilities

• Sales of group and transient rooms, catering & events
• Continuously research and update local market intelligence.
• Conduct and enhance public and community relations.
• Achieve and exceed the revenue targets for the assigned property(s).
• Assess the market potential and develop new business opportunities while at the same time increasing revenues from existing customers.
• Develop and execute hotel’s marketing plan and sales & marketing budget.
• Act as the Manager on Duty (MOD) when scheduled as such by the General Manager.

Specific Responsibilities

• Demonstrate a high level of integrity, take ownership of personal and team actions, communicate effectively, promote collaboration, nurture a positive, professional work environment, and adhere to Buckhead America’s Standard Operating Procedures.
• Attend all department and hotel meetings, as necessary.
• Effectively market the hotels amenities, services, events, and brand through digital, print, and social media outlets.
• Maximize all applicable Brand revenue generation tools.
• Promote specials, packages, events, and hotel amenities via Social Media outlets
• Solicit, negotiate, and book new and repeat business through proactive sales efforts such as prospecting, outside sales calls, networking, etc. while maximizing banquet space to meet/exceed revenue goals.
• Establish & maintain monthly sales and expense forecasts for the department with consistent reporting to General
• Keep content and descriptions up to date across all Social Media outlets
• Represent the hotel with enthusiasm, professionalism, and business-like appearance to all hotel guests, clients, prospective clients, and to the community.
• Establish & nurture relationships with all brand Global Sales Managers/Key Account Managers
• Leverage cross sell opportunities amongst all Buckhead America’s properties.
• Overall responsibility for total revenue and yield strategies, implementation and results including group and transient rooms, group food and beverage, meeting room rental, local catering, and other revenues.
• Ensure good standing in the community by developing and maintaining relationships with key contacts at the Chamber of Commerce, Convention and Visitors Bureau, other hotels, local schools, local government and other community and civic organizations.
• Assist in the development and recommendation of rate strategies.
• Ensure the prompt and systematic servicing of all business accounts.
• Aggressively pursue revenue goals and effectively utilize yield management and revenue maximization tool.
• Follow up on all sales leads and correspondence in a timely manner.
• Respond to comments, tags, and other posts from followers, guests, and local organizations.
• Update all actualized guest room and banquet revenue in Company approved CRM.
• Maintain and input all leads, accounts, contacts, groups, and events into Company approved CRM.
• Post to Social Media outlets frequently with professional style photos and relevant content
• Attend relevant tradeshows and events to promote the hotel.
• Identify and analyze competition, both locally and regionally.
• Devote a minimum of one (1) hour per week researching on brand portal sites for updates, tools, and resources that can enhance our hotel (s)
• Motivate, coach, and train team members. Set goals and hold team members accountable, and provide feedback, rewards, and recognition.
• Develop and execute advertising programs within the guidelines and the approved budgets.
• Assist with preparation and implementation of the hotel’s annual Budget as well as Sales & Marketing plan
• Work closely with the hotel team to ensure that the hotel meets/exceeds Buckhead America and brand standards for guest satisfaction.

Optimum Attributes

• Emphatic and tolerant
• Consistent and influential
• Highly developed verbal and written communication skills
• Determined and motivated to meet and exceed expectations.
• Active & attentive listener
• Willing to take responsibility and accountability for the team.
• Motivating team player
• Open with praise; discreet with criticism.
• Rational, prudent, and practical
• Reliable, responsible, and dependable
• Epitomize professionalism.
• Strong attention to detail & ability to multitask.

Performance Standards

• TBD

Requirements

Requirements

• Has complete understanding and knowledge of market and hotel demand generators.
• Possess an in-depth understanding of tools, spreadsheets, and methods for analyzing data.
• Willing and able to sign Buckhead America’s non-disclosure and non-compete agreements.
• Willing to work weekends and holidays based on business needs.
• Has a minimum three (3) years of Sales Management Experience (Hospitality Preferred)
• Ability to identify relevant data and use it to draw inferences with revenue impact for the hotel.