Director Of Product Marketing

Company Description

Instron is a global organization that designs, manufactures, sells and services mechanical testing systems.

Have you ever wondered how a potato chip always has the right crispiness level? Or, how your game controller can survive several drops whether you are excited for your win or upset by a loss? How about eyewear being able to withstand impact forces? Visit Instron’s YouTube Channel to see our customer’s applications. And, check out Facebook Watch at https://fb.watch/a8ILPde4GP/ for additional video.

Our systems are trusted by 95% of the world’s largest manufacturing companies to gather critical data, informing the design of components and materials. You will find that our established strength, commitment to our core values and team focus provides an engaging work environment and offers exceptional opportunities for personal and career development.

The Director of Product Marketing is a key position working with all members of the team to meet and exceed the growth and profitability goals of the Low Force Applications business and to ensure that this business remains the global leader. As a senior department manager, this position is responsible for developing their team members to their highest potential and driving activities and decisions focusing on organic growth while maintaining Instron’s brand reputation. This role is directly responsible for Product Management and Applications Engineering functions.

What You Will Do

• Manage the production of sales tools such as application books, presentations, seminar/webinar content and product videos in accordance with ongoing marketing campaigns.
• Manage the training of sales, service and support staff on use of products to fulfill customer needs.
• Own products commercial performance including revenue, cost and margin performance, as well as quality and customer satisfaction.
• Lead Customer-Back Innovation (CBI) activities from early opportunity identification to business case development to planning and execution of the product development plan, collaborating with R&D, Sales, Service and other relevant functions in the organization.
• Develop and maintain structure and cadence for getting insights to key markets, customers and competitors, ensuring Instron’s continued leadership in the marketplace.
• Direct short-term and long-range planning of the department to support strategic business goals. Work with other department leaders to develop and direct the strategic business plans, market opportunities/direction, growth, and product financial plans.
• Manage the entire life cycle of products from product definition to launch, upgrades, obsolescence and product refreshes.

Qualifications

What We Are Looking For

• 3+ years of management experience with demonstrated ability to effectively identify, manage and develop strong talent.
• Excellent verbal, written, interpersonal, communication and presentation skills with the ability to present at all levels of the organization.
• Self-motivated and directed and having the courage to innovate and transform. Results oriented. Sets high goals for personal and team accomplishments.
• Must be willing and able to travel 20-30% of the time to stay in close contact with customers and market.
• Bachelor’s Degree in a business or technical field as well as 7+ years of experience in marketing, product management and/or sales
• A global mindset. Must be culturally aware and be able to build constructive and effective relationships across the organization.
• Successful track record in developing product marketing strategies and achieving commercial targets.
• A positive attitude focused on understanding, anticipating, and responding to the needs of our customers, both internal and external to the department and organization.

Additional Information

Take this opportunity to join a successful team where you can make an immediate impact. Enjoy excellent on and off the job training, a competitive salary, and a generous benefits package that includes health, dental, life and LTD insurance, 401k (with match), and a 100% tuition reimbursement program.

Instron is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.