Director Of (Product) Marketing

About Rhino Health

AI has not achieved its full potential in healthcare. Rhino Health aims to fix that. Today, AI developers face tremendous hurdles in training their models on sufficiently large & diverse datasets because of privacy concerns. The Rhino Federated Computing Platform (FCP) unlocks healthcare data collaborations by allowing developers to train their models on data without ever taking possession of that data.

Rhino Health offers healthcare organizations and data scientists an end-to-end distributed computing platform, which enables data collaboration while protecting patient data privacy. The FCP uses edge computing and federated learning, leaving data at rest at each site, thus lowering the barrier to wider adoption of AI in healthcare and making multi-site collaboration seamless. Users can tap into a network of over a dozen leading medical centers around the world, centrally performing data pre-processing, harmonization, model training & validation, and results analysis with no data ever leaving any medical center’s firewall. The FCP is being used in a variety of data modalities such as medical imaging, medical notes, histopathology, genomics, and proteomics.

The company is headquartered in Boston, with an R&D center in Tel Aviv.

About the Role

Rhino Health is making our first dedicated marketing hire. This role will be responsible for crafting and executing marketing strategies to drive awareness, adoption, and engagement of the FCP. You will collaborate closely with our team to understand our technology & its applications thoroughly, and then effectively communicate its value proposition to our target audience of data scientist / AI engineer users in industry, academia, and the public sector - along with others in those orgs who might influence the buying decision (e.g. CTOs). This person’s main focus will be product marketing, but as a fast-moving startup, we will also ask this person to lead any other marketing-related efforts that arise.

Specific responsibilities will include:

• Campaign Planning: Strategize about how to best reach users across multiple segments, including both prospects and existing customers. Collaborate with the product, engineering, and sales teams to align marketing initiatives with business objectives and drive customer acquisition and retention.
• Developer Advocacy: Champion our product within the developer community through active participation in forums, social media, conferences, and other relevant channels.
• Competitive Analysis: Stay informed about industry trends, competitor offerings, and market dynamics to ensure our product positioning remains competitive and relevant.
• Sales Enablement: Collaborate with the Rhino team to create pitch decks and other assets that align with our brand identity and effectively convey the value of our product.
• Product Messaging: Articulate our ICP and then develop clear and compelling messaging around the FCP, emphasizing its unique selling points and benefits for users/buyers. Translate complex technical concepts into accessible language for our target audience.
• Content Creation: Create a variety of content, including our website, blog posts, whitepapers, case studies, and video content, to educate and engage users and those with influence in the buying process.

This role is an individual contributor position, with room for growth depending on interest, performance, and trajectory of the company. Final title will be dependent on candidate experience level.

About the Candidate

Ideally, you are someone experienced in marketing highly-technical products in novel categories to a variety of stakeholders - both hands on technical users (data scientists, data engineers, MLOps, etc.) as well as to executive stakeholders who may have budget authority. You should be excited about defining goals & processes, and being nimble given the changing nature of an early-stage startup. We expect this to be a hands-on role - you will be writing content yourself (and we’ll ask for writing samples during our interviews). This is a great chance for you to see your fingerprints on an org. You will fail, however, if you expect this to be a big company role e.g. a team to whom you can delegate work, well-established processes, a huge budget.

Specific Requirements:

• Experience managing freelance professionals (designers, website developers, etc.) strongly preferred.
• Experience marketing a ‘deeptech’ product to a technical audience required.
• Experience (hands on or marketing) with healthcare and/or life sciences strongly preferred.
• Bachelor’s degree required. Degree in computer science, electrical engineering, or another technical discipline preferred.
• Boston (hybrid) strongly preferred, but open to remote (working EST hours required).
• 4 years+ of product marketing or developer marketing experience required.
• Experience (hands on or marketing) with AI/ML and/or MLOps technology strongly preferred.