Director Of Marketing, Tea Portfolio

About WellMore Holdings

WellMore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

WellMore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in.

About The Role

An exciting and challenging position exists as a full-time Director of Brand Marketing for our Tea portfolio companies, Jade Leaf Matcha & FGO. You will be responsible for setting the overall strategy for the brand including the development and execution of marketing plans and initiatives that will drive significant growth for Wellmore Holdings. This position is part of a dynamic and nimble team that owns consumer insight development and validation, brand strategy, and execution across product, communications, and innovation. This role will require deep consumer empathy and insights, analytical evaluation of opportunities, hands-on management of a team as well as multiple projects in various stages of development. In addition, this role requires partnering with multiple stakeholders and therefore requires strong communication skills. You will also be responsible for the coaching and development of direct reports.

Day to day, you will be responsible for building and executing the annual brand plans, conducting market and business analysis, budgeting, identifying and leading insights for new product launches, and identifying channel, format, and product opportunities. This position provides leadership to and works closely with all other departments in the company including other Marketing Functions, Sales, Operations, and Finance.

About The Brands

Jade Leaf Matcha: Jade Leaf was founded in 2014 as a partnership between two friends who are passionate about matcha green tea and committed to sourcing high quality, organic and affordable Japanese matcha products. By creating a brand rooted in fair pricing, quality and transparency, and cultivating relationships with partners in Japan to build the broadest network of family run tea farms, Jade Leaf has quickly grown to be the #1 Matcha brand in America, leading the omnichannel growth of the overall U.S. Tea category.

FGO - From Great Origins: FGO (From Great Origins) is a brand committed to creating organic products for its customers to help them live healthy and feel good. You can find the finest quality teas, loose leaf teas, superfoods, edible flowers, and more. Our products come from the best origins around the planet and are perfect for any taste.

What You Will Do

• Work closely with the Amazon and DTC teams to ensure that the brand messaging is delivered consistently across all channels
• Operate as the General Manager of the Tea portfolio, defining and executing the end-to-end brand growth plans required to generate value for consumers, customers and the company
• Inspire and collaborate with cross-functional partners to champion brand strategies, synchronize execution and foster a culture of speed, agility and risk taking
• Conduct market and product research to anticipate competitive and industry trends translating consumer attitudes into new product opportunities.
• Coach and develop direct reports by driving high performance and a strong team culture.
• Manage all Marketing spend to optimize activities that drive the strongest growth and deliver the healthiest ROAS/ROI for the organization
• Analyze brand and category performance to identify new marketing, packaging, and product opportunities
• Liaise with internal partners and external agencies to identify brand insights, develop impactful packaging, build effective communication programs and other consumer activations, and bring them to market
• Partner with Customer Strategy and Field Sales teams to infuse Voice of Customer into brand strategies and drive high-impact execution of trade activation and shopper marketing plans

Requirements

What We’re Looking For

• Strong analytical, planning, and project management skills – you love to dig into the data and lead a team through projects
• Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.
• Visionary, positive, and energetic leader that fosters a unique, diverse, and winning culture
• Strong written, presentation, and verbal communication skills with a strong attention to detail
• Strategic thinker with a proactive mind-set
• Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels.
• Highly performance and results-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment
• Highly resourceful with a tenacious “can do” attitude.
• Undergraduate degree in Business, ideally Marketing; MBA preferred or equivalent experience.
• Experience leading the development of annual plans; outlining the strategy to grow your business or product and partnering with key stakeholders to develop the tactics
• Coaching mindset with previous experience managing direct reports
• Experience working across Sales & Marketing roles highly preferred
• 8+ years’ experience in CPG Marketing roles; preferably at the Director level

Benefits

Perks for You

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities, we live in. Some of our benefits & perks for full-time employees include:

• Short-term and long-term disability
• Free Product!
• Paid time off and paid holidays
• 401K + match
• Medical, Dental & Vision coverage to fit your needs
• Employee Referral Program
• Paid Parental Leave (primary & non-primary)
• Telemedicine (US) & Employee Assistance Program (EAP) resources
• Education, Fitness & BeWell Flex Funds

The annual base salary range for this full-time position is 170,000-190,000 USD/year. This position is also eligible for short- and long-term incentives. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to, location, education, skills, training, and experience.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor.

WellMore Holdings is committed to offering reasonable accommodation to job applicants with disabilities. If you would like to request accommodation, please contact us at [email protected]. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. WellMore does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.