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Company | Red Bull North America |
Address | , Denver, 80229, Co |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-06-18 |
Posted at | 1 year ago |
The Director of Marketing (DOM) is someone within our marketing organization, responsible for business planning through execution of all local marketing activities and responsible for the marketing mix across a Region. The DOM drives brand differentiation and growth by using an understanding of marketing fundamentals and the Red Bull marketing mix, running a large team of managers and specialists in Brand Marketing, Sports Marketing, Culture Marketing, and Communications. Through leadership across consumer insights, occasions marketing/product marketing, opinion-leader marketing, event marketing, retail activation and communications, a best-in-class DOM builds brand equity and guides awareness, trial and usage for all consumers.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
DenverColorado, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
- MARKETING LEADERSHIP, INNOVATION AND EXECUTION Promote creativity and new ideas across regional marketing teams through collaboration with other colleagues from other regions and in collaboration with the US national office. By leading a team of experienced marketing managers, ensure the delivery of fresh ideas that differentiate our brand and increase product usage Develop comprehensive recommendations on the Regional marketing plan during annual business planning spanning retail, athletes, artists, events, influencers, and occasions Collaborate with marketing leadership on the strategy and execution of the marketing mix in the region, ensuring an unparalleled commitment to quality Collaborate with regional sales leadership to maximize impact of projects on regional consumers and increase growth Use consumer insights & trends to enhance the team's strategic capabilities while building regional plans Help direct reports & their teams build rich regional networks that help identify trends and maintain relevant brand positioning in all scenes Manage and lead major regional projects Manage and delegate budgets, expenses, and other administrative responsibilities Share best practices through recaps, and reports
- PEOPLE MANAGEMENT Hire and lead a team of teams spanning Brand, Sports, Culture, and Communications, providing coaching & development support Promote a high-performing culture by increasing individual, strengths-based development and managing towards annual goals Identify and train employees for succession opportunities Provide direct and constructive feedback to maintain quality performance Leverage national leader feedback and expertise in the coaching & review of Brand, Sports, Culture, & Communications Manager performance Create and maintain a team culture that lives Red Bull's values, rewards effort, and celebrates execution
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- Manage large multi-layered teams and large budgets
- Knowledge of communications & storytelling with an emphasis on digital and social media
- A history of traditional and non-traditional brand marketing strategy and management
- The ability to identify trends and turn insights into actions
- Integrate creative and unique marketing solutions into complex existing and latest consumer landscapes
- Start-to-finish leadership of collaborative projects
- A mastery of coaching, leadership, and influencing capabilities
- 7+ years of leadership experience in Consumer Marketing at a CPG or lifestyle brand
- Benefits eligible
- English, additional languages an advantage
- Travel 30-40%
- Permanent
- Bachelor's degree preferred or experience in lieu of degree
WHERE YOU'LL BE BASED
DenverColorado, United States
United StatesRed Bull North America
JOIN THE TEAM
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