Director Of Marketing, Home Entertainment / Lge North America

Director of Marketing, Home Entertainment / LGE North America

Our Mission is to be #1 by creating a better life for our customers. At LG Electronics, we make products and services that make lives better, easier and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as Data Scientist located in Englewood Cliffs, NJ. This role is onsite in our NJ office.

If you thrive on the excitement of being part of an industry leading global brand, bringing must-have, cool technology to market in a fast pass environment – this is the role for you. We are seeking a passionate, experienced, and dynamic individual to join our company as the Director of Brand Marketing, LGE Home Entertainment. In this critical and highly visible role, you will be responsible for developing and implementing comprehensive brand strategies to enhance our company's leadership, presence, and reputation as the #1 worldwide brand in OLED TV. Here you will lead a team of talented professionals and collaborate closely with cross-functional departments to drive the successful execution of brand initiatives. The ideal candidate should possess a deep understanding of consumer behavior, market trends, and possess extremely strong leadership and strategic thinking skills.

Working at LG Electronics offers numerous benefits, and opportunities for professional growth. With a diverse range of products and services, LG provides a dynamic and innovative work environment. Employees at LG can expect to work with cutting-edge technologies and collaborate with talented individuals from diverse backgrounds. LG emphasizes a culture of continuous learning and development, providing employees with resources and training to enhance their skills and stay ahead in their respective fields. Furthermore, LG places importance on work-life balance, employee well-being, and offers competitive compensation packages. Joining LG means being part of a forward-thinking organization that strives for excellence and offers exciting opportunities for personal and professional success.

Responsibilities:

• Lead a team of brand marketers, providing guidance, coaching, and fostering a collaborative work environment.
• Cultivate relationships with key stakeholders, including media partners, agencies, and influencers, to enhance brand visibility and collaborations.
• Collaborate with cross-functional teams, including product management, sales, channel, and creative teams, to align brand initiatives with business goals.
• Monitor and evaluate brand performance metrics, leveraging data-driven insights to optimize strategies and identify areas for improvement.
• Conduct market research and analyze consumer insights to identify opportunities for brand growth and market positioning.
• Stay abreast of industry trends, competitor activities, and emerging marketing technologies to drive innovation and maintain a competitive edge.
• Develop and execute the overall brand strategy, ensuring consistency across all marketing channels and touchpoints.
• Manage the brand marketing budget and allocate resources effectively to maximize return on investment.
• Maintain brand consistency in all external and internal communications, ensuring that messaging aligns with brand values and positioning.
• Oversee the creation and execution of integrated marketing campaigns, leveraging various channels such as digital, social media, print, and events.
• Be the steward of the brand's visual identity, messaging, content and relaying the consumer value proposition.

Qualifications:

• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Strong organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
• Deep knowledge of branding principles, marketing strategies, and consumer behavior.
• 10+ years in brand marketing, preferably in a leadership role.
• Bachelor's degree in Marketing, Business Administration, or a related field. Advanced degree is a plus.
• Creative mindset and ability to think outside the box to drive innovative marketing solutions.
• Demonstrated experience in developing and implementing successful brand campaigns across multiple channels.
• Proficiency in utilizing marketing tools and platforms for analytics, campaign management, and reporting.
• Excellent leadership and team management abilities, with a track record of building high-performing teams.

At LG Electronics, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law or other protected traits/characteristics. Consistent with our commitment to providing equal opportunity and embracing diversity, we have implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics.

In addition to the above, we believe that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take in account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. We consider geographic pay differentials in final offers. Because we operate in many geographies and have many business units across the United States, where applicable, may not reflect the specific business or geography differential that will apply to the final offer.