Director, Creative Strategy Jobs

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.
Novartis’ ambition is to be a recognized leader in customer experience and engagement (CE&E). The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.
This role is part of the Customer Experience Strategy & Activation team of the CE&E, IMI organization - a team of innovative, passionate talent focused at designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.
As Director, Creative Strategy, you will drive and work with agencies of record across brands and therapeutic areas to define and execute the creative expression of brand and disease awareness content assets. This role is a critical creative management function that upgrades our ability to deliver on the ‘how’ that captures a differentiating expression of core content assets across the sales force, web, congresses, media and patient support platforms. Experience in providing strategic inputs that inform the creative process is an essential element of the job combined with the ability to understand the clinical context and know ‘what good looks like’ in order to set high standards for agencies to deliver on.
Major Responsibilities:
In partnership with the ED Creative Strategy
Work on the development of strategy briefs, partnering with Therapeutic Area (TA) leads from CE&E and Global Product Strategy & Capabilities (GPS&C) and engage with agency teams including creative functions to shape the output.
For priority brands and/or campaigns, review agency creative and provide input.
Knowledgeable in emerging creative / storytelling trends, formats and specifications
Work on a wide array of brand or product challenges and engagement needs, able to translate strategic objectives into creative tactical choices that maximize customer impact.
Ensure best practices in creative briefing and agency management in partnership with country leads.
Ensure optimum set-up, processes and practices are in place for agency capability management across creative deliverables across traditional and emerging marketing channels and platforms.
Engage, mentor and partner with design leads across the business to define strategic inputs for content and experience design.
The ideal location for this role is the East Hanover, NJ or New York City Hub Office but remote work may be possible (there may be some exceptions based on legal entity registration). Please note that this role would not provide relocation as a result. If associate is remote, all home office expenses and any travel/lodging to specific site for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager.
The pay range for this position at commencement of employment is expected to be between $192,000.00 and $288,000.00 per year; however, while salary ranges are effective from 1/1/23 through 12/31/23, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Bachelor's Degree
7+ years in creative strategy role at an organization with responsibility to deliver creative assets.
Experience strategy perspective through the development of web, social media/display, sales force, conventions/physical installations that served as strategic brand differentiators; fluent/knowledgeable in ad specs.
Track record for delivering high-quality marketing assets at a high level of refinement and ideally across global audiences.
SME or fluent in user experience design, content strategy, and brand/product story telling.
Ability to understand of the regulatory and privacy environment in marketing to HCPs and patients.
Desired
Hands-on prior experience developing creative and/or creative concepts at external agency preferred.
Excellent collaboration skills; avoid silos, across channels.
Detail oriented with excellent problem-solving abilities, able to communicate and articulate solutions, both written and verbally, in a clear and easy-to-understand way.
Ability to navigate ambiguity, driving towards simple solutions to complex problems with a keen understanding and appreciation of user experience.
Able to navigate and lead large teams through ambiguity.
Embraces a collaborative approach; thrives working closely with research, content, and data specialists to build customer centric engagement solutions.
Able to manage a high degree of complexity, tasks, and interdependencies within timelines.
Able to balance strategy and execution.
Able to drive and influence change across a complex environment.
Able to influence senior stakeholders.

ONCOLOGY

ONCOLOGY BU

USA

East Hanover, NJ

Novartis Corporation

Marketing

Full Time

Regular

No

No