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Digital Merchandising Manager Jobs
Company | Canyon Ranch |
Address | Dallas-Fort Worth Metroplex, United States |
Employment type | FULL_TIME |
Salary | |
Category | Hospitality |
Expires | 2023-06-02 |
Posted at | 1 year ago |
Overview
Canyon Ranch inspires your well way of life. Since 1979, Canyon Ranch has been a trailblazer and leader of the integrative wellness lifestyle through immersive, life-changing destinations in Tucson, Arizona and Lenox, Massachusetts, a wellness retreat in Woodside, California and the largest day spa in North America at The Venetian Resort in Las Vegas. Canyon Ranch guests experience lasting transformation through curated pathways that answer their wellness intentions. We deliver personal guidance from world-class experts in health & performance, food & nutrition, spa & beauty, fitness & movement, and mind & spirit that inspire proven, lasting impact on Canyon Ranch members as they pursue their well path.
Responsibilities
Canyon Ranch offers a variety of programs and events that help our guests meet their wellness goals, and the Digital Merchandising Manager will be a highly-motivated self-starter who can drive best-in-class visual merchandising and storytelling on canyonranch.com. Relying on a data-driven, consumer-led approach, this role will deliver the “right product at the right time” to consumers by building strong cross-functional relationships with various departments including Sales, Marketing, and Digital Product. Candidates must have demonstrated the ability to deliver merchandising storytelling while considering consumer journey, navigation, and content strategy.
Canyon Ranch inspires your well way of life. Since 1979, Canyon Ranch has been a trailblazer and leader of the integrative wellness lifestyle through immersive, life-changing destinations in Tucson, Arizona and Lenox, Massachusetts, a wellness retreat in Woodside, California and the largest day spa in North America at The Venetian Resort in Las Vegas. Canyon Ranch guests experience lasting transformation through curated pathways that answer their wellness intentions. We deliver personal guidance from world-class experts in health & performance, food & nutrition, spa & beauty, fitness & movement, and mind & spirit that inspire proven, lasting impact on Canyon Ranch members as they pursue their well path.
Responsibilities
Canyon Ranch offers a variety of programs and events that help our guests meet their wellness goals, and the Digital Merchandising Manager will be a highly-motivated self-starter who can drive best-in-class visual merchandising and storytelling on canyonranch.com. Relying on a data-driven, consumer-led approach, this role will deliver the “right product at the right time” to consumers by building strong cross-functional relationships with various departments including Sales, Marketing, and Digital Product. Candidates must have demonstrated the ability to deliver merchandising storytelling while considering consumer journey, navigation, and content strategy.
- Merchandising Analytics & Optimization: Analyze KPIs to identify consumer behaviors and opportunities that reduce friction and maximize conversion while collaborating cross-functionally to lead optimization initiatives with a test & learn approach.
- Site Features & Improvements: Collaborate with internal and external partners and agencies to prioritize features, functionality, and experiences that drive conversion and results.
- Be the Expert: Identify the trends and technologies that will continue to deliver an authentic digital experience and evangelize consumer experience opportunities across the enterprise. 10%
- Merchandise Strategy & Planning: Drive a well-coordinated merchandising approach that effectively uses website real estate to feature the right stories at the right time to meet overall conversion/business goals. Deliver this approach based on company/brand priorities/calendars, growth objectives, customer feedback, competitor research, sales data, and economic/market conditions.
- Website Experience Management: Day-to-day management of CanyonRanch.com and other digital properties including planning, content needs, analytics, and development.
- Ensure the Canyon Ranch Social and Community efforts keep pace with and continues to grow/scale as the brand and business evolves
- Additional hands-on help as required with a nimble entrepreneurial digital team
- 6 or more years of digital merchandising and commerce experience with a consumer product goods, travel or retail company.
- Proven ability to turn insights into actionable strategies that drive results through a combination of testing & learning and digital analytics
- Exceptional written and verbal skills.
- Ability to work under pressure and meet tight deadlines while managing multiple priorities to deliver digital experiences that are consistently on-time and on-budget.
- Strong collaborator and project manager with exceptional verbal and written communication skills.
- Knowledge of different platforms and tools: Shopify, Google Analytics, and passion for developing your digital skill-set including Content Development/UX, Accessibility, Analytics and SEO.
- Experience working collaboratively, especially with creative, U/X, SEO and digital product teams to build customer experiences that convert
- BA/BS degree or equivalent working experience.
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