Digital Marketing Strategist And Social Media Coordinator

About the Institute for Clinical Social Work

The mission of the Institute for Clinical Social Work, an institution of higher education, prepares scholarsand practitioners to advance the knowledge and quality of practice in the fields of clinical social workand counseling and to serve diverse communities through professional and academic contributions. Inkeeping with our roots in social work and our commitment to social justice, we developpsychodynamically informed professionals who recognize and celebrate diversity, practicecompassionately, and have the knowledge and skills to empower people to lead meaningful lives.

About the Role

The Digital Strategist and Social Media Coordinator will be responsible for supporting and executingmulti-channel marketing strategies to drive quality prospective student populations to apply andultimately accept ICSW’s offer of admission. In collaboration with the Associate Director of Admissionsand Enrollment Management, the Digital Strategist and Social Media Coordinator is responsible forsocial media planning and digital communication execution management across the institution’s academic degree programs.

Responsibilities

• Works closely with the Associate Director of Admissions to drive outreach strategy and assistswith marketing and communications efforts to prospective students.
• Creates strategic content, including writing and/or editing for a wide range of written,online/digital, and other print/visual communications materials across multiple channels fordiverse audiences.
• Develops images and video content for ICSW promotions, social media, and web-basedpromotions.
• Produces reports and ROI analysis, including measurement and metrics analysis, insights, andarticulating opportunities for increased brand awareness and website improvement (searchengine optimization, regular website audits).
• Responsible for social copywriting, social content calendaring and publishing, and communitymanagement.

Qualifications

• Familiarity with search engine marketing and optimization, web analytics and technologies,digital media planning and content/social media management.
• Exceptional written and verbal communication skills.
• Strong analytical skills and experience analyzing metrics to track success and inform futurestrategies.
• 2-5 years of experience working with small to mid-sized higher education institutions ornonprofit organizations as a social media strategist or social/digital media manager.
• Demonstrated mastery across social media platforms (e.g., Facebook, Twitter, YouTube) andproficiency in digital applications such as Squarespace, Google Suite, Microsoft Office, etc.
• Some experience with common graphic design tools, such as Adobe Photoshop, Illustrator, Canva, and InDesign.
• Bachelor’s degree, or the equivalent combination of education, training, and experience fromwhich comparable skills can be acquired.