Social Media Business Strategist

Position Overview:

We are seeking a talented and experienced Social Media Business Strategist to join our team. As a Social Media Business Strategist, you will be responsible for developing and executing effective social media strategies that align with our business goals and objectives. Your role will involve analyzing market trends, identifying target audiences, and leveraging social media platforms to drive brand awareness, engagement, and conversion. This is an exciting opportunity to shape our social media presence and contribute to our overall business success.

Responsibilities:

1. Develop and implement comprehensive social media strategies that align with our business objectives, target audience, and industry trends.
2. Conduct in-depth market research to identify target audience preferences, behaviors, and needs, and use this information to inform social media strategy.
3. Create and curate compelling and engaging content for social media platforms, ensuring consistency with brand guidelines and messaging.
4. Manage and monitor our social media accounts, including scheduling and publishing posts, responding to comments and messages, and maintaining a consistent brand voice and tone.
5. Analyze social media performance metrics and provide actionable insights and recommendations for optimizing campaigns, content, and audience targeting.
6. Collaborate with cross-functional teams, including marketing, sales, and design, to align social media initiatives with overall business strategies and objectives.
7. Stay up-to-date with industry trends, best practices, and emerging social media platforms and tools, and make recommendations for incorporating them into our social media strategy.
8. Identify and build relationships with key influencers and industry partners to expand our reach and enhance brand collaborations.
9. Monitor and analyze competitor activities, market trends, and customer feedback to identify opportunities and develop competitive strategies.
10. Stay informed about legal and ethical guidelines for social media marketing and ensure compliance in all activities.

Qualifications:

• Strategic thinker with the ability to develop and execute effective social media strategies.
• Familiarity with digital marketing, SEO, and paid advertising is a plus.
• Proficiency in social media management and analytics tools.
• Bachelor's degree in marketing, business, communications, or a related field.
• Strong analytical skills to interpret data and metrics and derive actionable insights.
• Creative mindset and ability to think outside the box to generate innovative ideas and solutions.
• Collaborative and team-oriented, with excellent interpersonal skills.
• Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
• Strong project management skills and ability to manage multiple initiatives and meet deadlines.
• Self-motivated and proactive, with a strong sense of ownership and accountability.
• Deep understanding of social media platforms, trends, and best practices, and experience leveraging them to achieve business goals.
• Proven experience as a Social Media Business Strategist or similar role, with a track record of developing successful social media campaigns.

Join our team and be part of an exciting journey to elevate our brand's social media presence and drive business growth. If you have a passion for social media, a strategic mindset, and a knack for driving results, we would love to hear from you. Together, we will take our social media efforts to the next level and make a meaningful impact on our target audience.

To apply, please submit your resume, cover letter, and any relevant portfolio or examples of successful social media campaigns you have led.