Media Marketing Manager Jobs

We will be accepting resumes from the following states: CT, FL, GA, IA, MD, MA, NY, NC, OH, RI, SC, TN, or TX

The Media Marketing Manager is a mid-level role that encompasses Strategy, Execution and Management that will be hands-on to develop, plan and buy traditional and digital media plans. As a strategic marketing and client communication guru on the team, you will be entrenched in your clients’ businesses and their campaigns. You will lead your clients’ campaign strategy, develop relevant media/marketing plans, and drive campaign optimizations across multiple channels to meet goals and objectives.

Responsibilities

• Use media planning tools—Mediaocean, Scarborough, SQAD, Nielsen, Roku—and other industry research and client’s historical campaign data to develop media plans.
• Oversee flighting and budget management for your campaigns. Recommend changes as necessary to meet overall goals.
• Plan, negotiate and buy local and national TV/cable, radio, OOH and print media for your clients’ media campaigns.
• Immerse yourself in your clients’ business and key objectives to inform their media and marketing strategy. Lead the mediate.ly campaign team in executing on that strategy to meet campaign goals.
• Lead communication with your clients, ensuring white glove service with deep knowledge of their industry, business, and active campaigns. Lead weekly reporting call with client, highlighting key insights, recent optimizations, and recommended actions.
• Keep on top of industry news and develop POVs to communicate relevant updates to the team/clients.
• Work with Analytics and Traffic Ops to ensure proper campaign set up and tracking. Quality control is a must.
• Grow assigned accounts through successful leadership and strategic recommendations.
• Engage with media vendors on a regular basis.
• Work with and provide clear direction to your Campaign Specialists on media plan development and tactical execution of digital media by channel. Serve as a resource for Specialists for advice and counsel.
• This position is client-facing
• Must be able to connect the offline and online media channels to build and present cohesive media plans.
• Anticipate and navigate around potential pitfalls and know when to escalate issues

Qualifications

• Experience using media planning & buying tools such as Mediaocean, preferred, Scarborough, SQAD, Nielsen, etc.
• Focus on strategy to provide thought leadership on all managed accounts combined with the ability to jump into the native platforms and our data dashboard to monitor performance.
• Knows how to plan Broadcast, cable, terrestrial radio, OOH and print media
• Ability to work well under pressure in a fast-paced environment – flexibility and adaptability are essential!
• Ability to break down complex data sets and marketing ideas into information that is digestible and informative to an end client.
• 2 – 4 years of Paid Search/Social/Display campaign management (At least 1 channel, preferably multiple)
• Excellent communication and collaboration skills using MS Office tools to present to clients or internal stakeholders.
• Passion for asking “why?” paired with natural curiosity and desire to learn
• Excellent quantitative and qualitative skills
• Excitement, drive, and hunger to build relationships, solve problems, and exceed client expectations
• 2 – 4 years of digital analytics / reporting experience (Google Analytics is a plus!)
• A minimum of 5 years of agency or equivalent experience at a media publisher and experience in marketing and/or media
• Strong attention to detail

The Perks

• The best co-workers you’ll ever find
• Annual bonuses for all levels
• Planned outings and team events (remote workers included!)
• Ongoing training opportunities
• Medical, Dental, Vision, 401k
• Unlimited PTO

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.

Powered by JazzHR

jwcsByiqdV