Creative Brand Manager Jobs

PAUL JAYS is seeking a Creative Brand Manager to help craft and execute brand and communication strategies. As our marketer, you will play a critical role in developing and executing initiatives that drive brand awareness and revenue growth for our men’s apparel brand. This is an internal and external facing role which means strong communication, collaboration and customer-service skills are essential. This position serves as the liaison to the company's brand ambassadors as well as our editorial partners and our growing consumer base. The ideal candidate will have adequate understanding of branding and communications, along with a passion for men’s luxury fashion.

ESSENTIAL FUNCTIONS:

• Understand nature and timing of product launches in order to provide the accompanying marketing materials.
• Work with digital marketing team to develop and/or refine strong working knowledge of all types of new marketing/media such as mobile, social, native advertising, retargeting, podcasts, influencers, and more.
• Assist in creation, development and maintenance of social calendars for advertising, marketing, collateral and events.
• Remain up to date on the men’s luxury retail industry, to include following competitors and their activity.
• Cultivate and Manage the company's social media calendar, including content development needs and scheduling across all platforms.
• Develop and maintain strong relationships with influencers and ambassadors, and brainstorm/execute influencer gifting programs.
• Oversee all aspects of the company's public relations efforts, including press releases, media pitches, and media events.
• Guide marketing strategies, plans, communication, and reporting.
• Work closely with Leadership to identify opportunities and challenges; tackle tasks and ensure that business goals are met.
• Monitor industry trends and competitive landscape, and make recommendations for brand and communications strategy based on insights.
• Build and maintain strong media relationships, and proactively identify opportunities for brand exposure.
• Use exceptional verbal and written communication skills to interface with members of several teams, such as embroidery, marketing, design and creative.
• Assist principals in developing and executing a comprehensive brand and communications strategy that aligns with the company's goals and objectives.
• Help to place, track and follow through on web and social orders as needed for marketing initiatives that include brand ambassador wardrobing and promotional needs.

COMPETENCIES:

• Organized, attentive to detail and thorough in follow through.
• Creative and resourceful when called upon.
• Thrives in a fast-paced environment and can manage multiple projects simultaneously.
• Ability to work collaboratively.
• Excellent written and verbal communication skills, with a demonstrated ability to develop and maintain relationships with media, influencers, and other key roles.

DESIRED EDUCATION AND EXPERIENCE:

• Proficient/Strong Familiarity with Shopify and Klaviyo
• Experienced with Google Drive Suite (to be used in reporting) and Adobe Acrobat (to be used in editing PDFs)
• Strong understanding of social media platforms, digital marketing, and influencer marketing
• Real World/Hands On experience in Marketing, Communications or related field “nice to have”.
• Passion for the fashion industry, with a keen interest in high-end and luxury menswear.
• 5+ years of experience in brand management, communications, and marketing
• Excellent written and verbal communication skills, with a demonstrated ability to develop and maintain relationships with media, influencers, and other key stakeholders