Brand Content Writer Jobs

Brand Content Writer

This is a hybrid (40% remote and 60% onsite) role in San Francisco, CA.

Odoo is an open-source, enterprise resource planning (ERP) software used by 8+ million users worldwide, tailored specifically to small-to-medium-sized businesses (SMBs). Even though our product scope is tailored for SMBs, some of our enterprise customers include Toyota, Driscoll’s, NASA, AMD, and many more popular products and services that are recognized in over 120 countries.

The key value Odoo provides is through its suite of integrated business applications that all connect and work seamlessly together. Instead of a business being forced to use 10-14 standalone applications that don’t talk to each other to run their business, Odoo offers a vertically integrated software solution that enables businesses to streamline, automate, and scale all of their core processes across various departments, including sales/CRM, supply chain and inventory, manufacturing, procurement, website and eCommerce, HR, and more.

To date, we continue growing with 2,000+ daily downloads and have sustained 50%+ YoY growth as a company.

About the Role:

Are you someone who loves to tell stories? Do you have a knack for writing? If so, we have an exciting opportunity for you! We are seeking a creative and versatile Content Writer to join our dynamic marketing team, specializing in brand storytelling and experiences. In this role, you will be responsible for crafting engaging narratives that showcase our customers' positive experiences and accomplishments who have used Odoo's products or services. Working closely with different teams, you will identify satisfied customers, conduct interviews, and create compelling success stories in various formats to produce high-quality content.

The position is a full-time hybrid role based out of our San Francisco Office, with 3 days in the office and 2 days remote.

About the team

New hires would join a talented group of smart and capable individuals who all bring various talents to the Content Marketing team.

Day-to-day, we spend most of our time independently researching, learning, and collaboratively discussing the product. Our constant challenge (because Odoo is always evolving) is seeing how to communicate our found knowledge to others in the most effective, fun, and useful way possible.

Some projects require more of a creative and human touch, while others cover only essential technical information to help customers get up and running quickly and not waste their time. Figuring out where those limitations are and how to communicate in the right style/voice for that particular subject matter is a major variable we’re always playing with and learning how to improve.

In general, we dislike “marketing copy” and anything that comes off as vague, salesy, or corporate. We find that superficial language gets in the way of learning the product and being able to connect with, and train our customers (most of whom, are do-it-yourself entrepreneurs).

Chit-chat across our team usually involves geeking out over hardware, like studio/audio equipment or tech toys and gadgets like custom keyboards (a bunch of us build our own!), or new things we learned that week in Odoo. Generally speaking, if you’re a curious person, enjoy technology, and like to learn how things work, you’ll probably fit right in here.

About you

Ideal candidates for this role value the pursuit of knowledge, can operate independently, are collaborative and helpful, and have an entrepreneurial/growth mindset.

Writers on our team are expected to approach their projects using various tools in their writer toolkit, and we would expect the same from you too. We expect an understanding of theoretical concepts concerning style and voice and strong writing fundamentals around tense, grammar, vocabulary, narrative, and wording.

If you use a lot of filler language in your writing, this is probably not the job for you. However, if this is you, and you want to learn how to become a better writer, you should definitely apply.

We find the best candidates tend to be looking for a “home” among other ambitious, creative, and technical people. We value individuals who are motivated to produce good work, be proud of that work, and want to grow individually and help others grow too.

Responsibilities:

• Proactively source and engage with satisfied customers to participate in testimonials, case studies, and interviews that showcase the value and impact of our products/services.
• Co-develop and execute storytelling strategies that effectively communicate Odoo's vision, mission, and values.
• Craft compelling narratives showcasing the customer's journey, challenges, solutions, and positive impact. Resonate with the target audience and reinforce our brand's value proposition.
• Utilize data-driven insights to optimize content performance and enhance brand storytelling effectiveness.
• Gather feedback from stakeholders and customers to refine and improve storytelling approaches and content quality.
• Stay updated with industry trends and consumer behavior for content strategy development.
• Produce high-quality, engaging, and original content, including case studies, success stories, testimonials, and customer profiles in various formats, such as blogs, articles, whitepapers, and social media posts.

Must Haves:

• Strong project management skills to handle multiple projects and meet deadlines in a fast-paced environment.
• Bachelor's Degree in Marketing, Communications, or Journalism preferred or an equivalent combination of education and experience.
• Proficient in conducting interviews and shaping captivating narratives.
• Comfortable using analytics tools to measure content performance and data-driven decision-making.
• Adaptable writing style for different brand personas and target audiences.
• Solid understanding of branding principles and content alignment with brand voice, values, and objectives.
• Minimum of 2-3 years of experience as a Content Writer, Copywriter, or similar role.
• Ability to think outside the box and present brand stories in unique and engaging ways.
• Excellent command of the English language with strong writing, editing, and proofreading skills.

Valuable Traits:

• You can quickly scan an article and rewrite it in your own words.
• You are approachable, honest, and a fun team player.
• You have a passion for technology and/or software.
• Flexibility to take on projects that adapt to changing needs.
• You have an intrapreneur mindset and are not afraid to take appropriate initiatives.
• You are open-minded and can react to change with agility.
• You love the art and craft of writing and have some examples to prove it.
• You are a quick and autonomous learner.
• You are able to work in a fast-paced start-up environment with a hands-on attitude.
• You value the precision of language and technical expertise.

Nice to Have:

• Experience with ERP or in a SaaS company.
• Experience with Git/Github or a computer terminal (or eagerness to learn).
• Available immediately.
• Proficiency in multiple languages.
• Portfolio of writing samples for review.
• Familiarity with digital marketing channels, social media platforms, and content management systems.
• A/V experience.

The salary range for this role is $70,000-$85,000. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Odoo's values. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal-opportunity employer and a pleasant and supportive place to work. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.