Category Insights Analyst Jobs

Company Description

Reporting to the Senior Manager, Category Insights, you will provide in-depth analysis to determine category strategy and opportunities for Sales, Distribution, Category Development, and other teams across our organization. You will focus on turning multiple sources of data and insights (Circana, Nielsen, Numerator, Research, Shipment data, Industry Insights) into strategy support materials that will help us promote category growth.

CATEGORY MANAGEMENT

• Develop regular Category Management-focused insights materials, inclusive of Category reviews, Macro trends, Total Beverage trends, Competitor Brand Evaluations, Channel Strategies, and Industry Summaries.
• Create meaningful reports using multiple data sources like Circana, Nielsen, Shopper Numerator, and Shipment data to help support overall goals across the Sales and Marketing organizations.
• Support impactful insight communication platforms to our organization.
• Build, influence, and use relationships across Insights and Category Development and the broader Sales and Marketing organizations to share best practices and resources.

ANALYSIS

• Provide analytical support with accompanying insights in the creation of Category & Brand projects.
• Manage monthly reporting and communication of resources
• Analyze category, shopper, consumer and industry data to develop impactful insights and identify opportunities.
• Analyze and develop insights on industry trends and opportunities

REPORTING

• Provide ad hoc analysis as defined by the Sr. Manager of Category Insights and the broader leadership team.
• Establish best practice reporting and lead report updates.
• Enhance Red Bull's reporting tools.

Qualifications

• Experienced in Excel (can perform complex functions) and PowerPoint
• Experienced with creating fact-based selling stories
• Bachelor's degree or equivalent work experience in lieu of degree
• Must be fluent in English, additional language skills an advantage
• 2+ years experience in a Category, Sales, Marketing or Analyst role
• Knowledge of the consumer goods industry including class of trade, customer groups, category, competitive products, competitive strategies and industry trends.
• Knowledge of syndicated data (Circana, Nielsen, etc.) and Shopper Panel and Loyalty data.

Additional Information

The base salary range for this position is $76,000 to $84,000 + cash incentives

Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our Benefits (Benefits listed may vary depending on the nature of your employment or work location)

• PTO & Paid Holiday Schedule
• Comprehensive Medical, Dental and Vision Plans
• 401k Match and Family Leave
• Tuition Reimbursement
• Pet, Legal, and Life Insurance
• Plus Many More

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.