Brand Manager, Shopper Marketing

Brand Manager, Shopper Marketing

Duration: 3 months

Location: Remote, US Only

Job Summary:

The Brand Manager, Shopper Marketing will be a key contributor to the overall brand team. This role is responsible for implementing annual shopper marketing plans, nationally and for customized key accounts.

:

• Assist in strategic development and planning of National Shopper Campaigns for all snack brands (i.e. Fall Football, Holiday, Superbowl, March Madness, and more), including brief-writing, shopper insights, budgeting and analyses of past campaigns.

• Oversee execution of National shopper marketing plans, including overseeing the creative approval process, facilitation of legal review, budget tracking, and vendor management.

• Lead, develop, and execute Coupon Strategies, including redemption analysis, digital coupon execution, budgeting, and coordination with key account Trade Plans.

• Manage select Direct key accounts within the Grocery Channel: (Safeway/Albertsons, AHOLD, Shoprite, HEB, Meijer and Hyvee) & Drug Channel (Walgreens, Rite Aid, CVS).

• Conduct post-program analysis, providing recommendations for optimizations, and communicate key learnings to broader sales and leadership teams.

• Manage & Coordinate Programs with Shopper Agency of Record

• Identify, vet, and recommend new Test & Learn opportunities for the Shopper Teams

MINIMUM JOB REQUIREMENTS

Minimum level of education required

• Bachelor's Degree in Business Administration or related field, MBA preferred

• 2-3 years of Shopper or Commerce Marketing, CPG and/or Sales Experience a PLUS.

Other required type(s) of functional experience

• Must have outstanding interpersonal skills, and be able to lead cross functional teams, and work collaboratively with multiple internal and external team members.

• Must be able to interact and communicate effectively with a wide and diverse range of audiences, ranging from internal senior level managers to line managers, as well as analytical people.

• Must develop internal relationships, demonstrate team-building attitude, be cooperative, convey a sense of urgency and show a willingness to listen to suggestions from others.

• Must be organized and able to solve problems systematically.

• Must possess excellent computer skills and advanced Excel, PowerPoint, email, word processing and database skills.

• Must be willing to take responsibility for activities and projects outside of primary job description.

• Proven ability to effectively manage multiple projects in a dynamic environment

• Business Oriented, strategic thinker with ability to implement decisions quickly and efficiently.

• Highly Organized and able to solve problems systematically.

PREFERRED SKILLS AND EXPERIENCES (Specialized education, specific software experience, etc.)

• Familiarity with traditional consumer research methodologies

• Knowledge of IRI or Nielsen data preferred.

• Experience working with agencies (advertising, media, shopper, etc.).

Compensation: $35-50/hr