Email And Audience Engagement Product Manager

BBC News

At BBC News, we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy. As we expand our footprint to meet increasing demand for our style of quality and impartial journalism in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team. Our primary locations are New York, Washington DC, and London, though as a distributed workforce we are open to applicants in any location where the BBC has a commercial presence.

Join us and be an essential part of the world’s most trusted news gathering organization.

BBC News is the world’s most trusted source for impartial news. At BBC Studios, our Global News Team delivers and commercializes BBC’s news and fact-based content across digital platforms (Web, App, Streaming and off-platform) to audiences outside the UK.

Job Purpose

To manage the operations of the mar-tech audience engagement infrastructure. Initially it will be an email channel focus, ensuring systems are set up and integrated effectively, as well as ensuring day-to-day functionality to deliver audience engagement campaigns. Further scope to expand channels as systems evolve. This role reports to the Head of Marketing / Senior Head of Marketing.

Key Responsibilities And Accountabilities

The Email and Audience Engagement Product Manager will support marketing technology systems to deliver timely and relevant communications the BBC audience. They will initially focus on setup and delivery of BBC newsletter programs, partnering with internal teams and external agencies. Longer term they will support and plan development of multi-channel, automated, personalized marketing systems.

Role Responsibility

• Partner with 3rd party agencies to manage setup and ongoing deployment of campaigns
• Integrate campaign tracking with 3rd party analytics and visualization systems
• Troubleshoot mar-tech challenges and problem solve
• Monitor data integrations and ensure data quality
• Understand audience engagement goals from across the organization and feed into product roadmap
• Provide strategic recommendations for audience engagement utilizing current and future marketing technology systems
• Liaise with external agencies and vendors for platform setup and ongoing processes and deployment
• Develop multi-channel deployment capabilities across web, app and mobile
• Oversee and administer email marketing cloud platform for deployment of email newsletters
• Maintain data retention policy within applicable systems
• Monitor email deliverability and work with partners to ensure inbox placement.
• Liaise with marketing technology vendors to manage platforms and roadmaps
• Implement A/B testing programs for email channel
• Build consumer journeys using triggers and automation

The Ideal Candidate

As a global business, diversity, equity, and inclusion among team members is essential to our success. We therefore encourage highly skilled candidates from traditionally under-represented groups to submit their applications, even if they don’t check absolutely every box on our list of desired work experience.

Knowledge, Skills, Training & Experience

Behaviors

• Collaborative, understanding and persistent
• Agile mindset and dedicated to continuous improvement.
• Takes proactive ownership of projects and has a bias for action
• Desire to learn and passion to understand new technologies
• A hybrid between being a strategic thinker and driver of operational excellence
• A strong appreciation for editorial process and newsroom dynamics
• Excellent communication skills

Knowledge & Skills

• Strong business understanding of key email, mobile, social and CRM practices.
• Strong organizational skills with ability to initiate and drive improvements.
• Ability to articulate complex ideas to a wide purview of audiences.
• Excellent knowledge of email and marketing cloud platforms
• Able to navigate in a matrixed organization
• Strong knowledge of product automation best practices for consumer-facing businesses
• Knowledgeable of the latest industry developments and trends
• Ability to use excellent communications skills (both oral and written) to understand and source information and to build and maintain productive relationships with internal stakeholders and platform users.
• Strong analytical, critical thinking and problem solving abilities and a thorough understanding of touch-points throughout the audience lifecycle.
• Self-starter with a natural inclination for building new products
• Knowledge of APIs, Deliverability Processes, Database Queries and Can Spam preferred

Professional Experience

• Proven success in implementing and testing CRM processes at scale.
• Strong experience with marketing automations & business intelligence tools and software; Experience with Salesforce marketing cloud, and CRM systems preferred.
• 5+ years of relevant experience in B2C marketing technology and CRM
• Experience managing vendors and agencies

Strong Understanding Of The Following

• Digital marketing landscape (including social)
• Campaign performance KPIs and reporting
• News and/or media industry and consumer engagement

Compensation

The anticipated annnual base salary for this position is $100,000-$115,000 dependent on experience & market conditions. This range is not inclusive of a comprehensive bonus, flexible, hybrid working schedule and comprehensive benefits package including but not limited to: 100% BBCS covered medical and dental insurance for employees and their dependents, vision, competitive 401(k) match, mental health, gym reimbursement, pet insurance, commuter benefits.

Benefits and Perks

• Commuter Benefits
• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Flexible, Hybrid Working Arrangements
• Pet Insurance
• Generous Paid Time Off
• Bagel Mondays, Thirsty Thursdays, and more!
• Work/life balance
• Gym Reimbursement
• Free Retirement Consulting to All Employees

About The BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.