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Company | Pet Supplies Plus |
Address | Houston, TX, United States |
Employment type | PART_TIME |
Salary | |
Expires | 2023-08-14 |
Posted at | 9 months ago |
We are seeking a highly motivated and talented Event Coordinator to join our team part-time. As the Event Coordinator, your primary goal will be to plan, organize, and execute various events to increase foot traffic to our store, enhance brand awareness, and ultimately drive sales. You will play a pivotal role in developing and implementing effective event strategies that align with our business objectives.
Responsibilities:
- Event Planning and Execution:
- Coordinate with internal teams, vendors, and suppliers to ensure smooth event logistics, including venue selection, equipment setup, catering, and entertainment.
- Develop event concepts, themes, and strategies that align with our brand image and target audience.
- Plan, organize, and execute a wide range of events, including in-store promotions, product launches, community events, and special sales events.
- Oversee event budgets, negotiate contracts, and manage expenses to ensure cost-effectiveness.
- Foot Traffic Enhancement:
- Develop creative initiatives to increase foot traffic to our store, such as hosting engaging workshops, demonstrations, or seminars related to our products or services.
- Collaborate with the marketing team to promote events through various channels, including social media, email marketing, advertising, and local partnerships.
- Identify opportunities to collaborate with local businesses, community organizations, or influencers to attract a wider audience.
- Brand Awareness:
- Implement branding elements and messaging consistently across all event materials, including signage, promotional items, and digital content.
- Monitor and evaluate event success metrics, such as attendee feedback, media coverage, and social media engagement, to assess brand impact.
- Ensure that each event aligns with our brand identity and effectively communicates our unique value proposition.
- Leverage social media platforms and other relevant channels to generate buzz and increase brand visibility before, during, and after events.
- Sales Growth:
- Develop creative sales promotions and incentives to drive conversions during events.
- Collaborate closely with the managerial team to align event strategies with sales goals and targets.
- Provide post-event reports and insights to management, highlighting the impact on sales and recommendations for future events.
- Track and analyze event-related sales data to identify trends, opportunities, and areas for improvement.
Requirements:
- Creative thinking and problem-solving abilities to develop innovative event concepts.
- Excellent interpersonal and communication skills, both written and verbal.
- Proven experience in event coordination, preferably in a retail or consumer-focused environment.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Knowledge of marketing and branding principles.
- Ability to work flexible hours, including evenings and weekends, to accommodate event schedules.
- Proficient in event management software and tools.
Join our dynamic team and contribute to our store's success by creating memorable events that drive foot traffic, elevate brand awareness, and boost sales.
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